Canadian New Media Awards

CNMA Categories

COMPANY OF THE YEAR - SPONSORED BY DELOITTE 

Ground breaking Canadian new media company. Start-up or established, it's all the same category — the winning company will have taken digital media to the next level. Must make a minimum of $2 million in revenues.

2009 Finalists
Cyberplex Inc. WINNER
Frima Studio Inc.
Silverback Media
Vantrix
Vision Critical

 

PROMISING NEW COMPANY OF THE YEAR   

They have a vision, a two-year game-plan, a team of enthusiastic stars and a regulation-sized pool table. Now all they have to do is rise above the fray and make their mark. Award for the "up-and-coming" company of 2010.

2009 Finalists
CoveritLive
Polar Mobile
Stitch Media
Syncapse Corp. WINNER
Zoompass (EnStream LP)

 

BEST BRANDED ENTERTAINMENT   

Demonstration of content that uniquely positions a brand, product or service within the context of a multiplatform entertainment experience. Must include online video content and one other component (merchandise, mobile technology, games).

2009 Finalists
Build-A- Bearville | Frima Studio Inc.
Waking Up Hannah |Ogilvy Toronto
Worldwide Short Film Festival: Short Attention Span | doug agency WINNER

 

BEST IN CANADIAN CULTURE - INTERACTIVE   

Interactive property which helps diverse Canadian communities share their stories and cultural collections, from national and provincial to municipal and local, with new and growing international audiences. Must add visibility to Canada's cultural experiences through an online exploration of our heritage and culture.

2009 Finalists
Canadian Centre for Architecture | Bluesponge
inTouch: Connecting Cloth, Culture + Art | ecentricarts inc. WINNER
Isuma TV | Isuma Distribution International

 

COMMUNITY CAMPAIGN OF THE YEAR   

Excellence in the use of the digital medium for communicating, advocating and marketing to communities about social causes affecting the world. Methods of outreach can include all forms of digital media, including websites, mobile, and social technologies.

 

BEST CROSS-PLATFORM PROJECT   

Excellence in interactive enhancement of a television property on digital platforms. Eligible projects could include games, websites and/or mobile applications associated with a television program.

2009 Finalists
The Listener Online Experience - A51 Integrated & Smokebomb Entertainment Inc.
Total Drama Island - Totally Interactive! - Xenophile Media
Waterlife Interactive - National Film Board of Canada WINNER

 

DIGITAL MEDIA TECHNOLOGY OF THE YEAR   

Awarded to the piece of technology that will most radically change the media landscape. Technology can be software or hardware based. The technology must have been created by Canadian developers working in Canada at the time of its development and launch.

 

BEST KIDS INTERACTIVE    

Excellence in the development of interactive platforms for both entertaining and informing children aged 13 and under. Entries include online video, websites, cross-platform media, and products with a digital environment.

2009 Finalists
Kids CBC Wonder World | Tribal Nova and DHX media
Spark City /AllGirlArcade.com | Fuel Industries
Titanium Chef | mod7 WINNER

 

BEST MOBILE APPLICATION   

Any application that delivers services to a mobile phone. This application demonstrates exceptional functionality, innovation, audience reach and frequency, as well as excellence in the use of the capabilities of the mobile medium.

2009 Finalists
Air Canada iPhone App | IBM Canada WINNER
Food Network Mobile App | Canwest
STREAMTHEWORLD | StreamTheWorld

 

BEST ONLINE ADVERTISING   

Excellence in the creation, delivery and execution of online advertising campaigns. This category includes but is not limited to video, gaming, mobile technology, websites, banners, pop-ups, microsites, email, digital out of home, and rich media. Entries will be judged according to level of user engagement, awareness, and use of medium.

2009 Finalists
Doritos White Bag | BBDO/Proximity Canada WINNER
Montreal Canadiens Historical Website | Bluesponge
Polar Ice Vodka | BSTREET
The Sweetest GiveawayYet | Sweetspot.ca

 

BEST ONLINE PORTAL   

An online video portal that distributes video content via the internet or mobile technology. Videos can be any length and any genre, and may include music videos, movies, news clips, videos, and full-length TV shows. Portals will be judged according to value of content for the audience, brand distinction, functionality and enhanced features such as social networking tools.

2009 Finalists
MovieSet Inc. | MovieSet Inc.
National Film Board of Canada: Online Screening Room | National Film Board of Canada WINNER
Who We Are | KungFu Numerik Inc./Turbulent

 

BEST ONLINE PROGRAM, SERIES OR FILM   

Excellence in the development of a production that is viewed exclusively by internet audiences. Entries may include a factual or fiction production of any genre with no prior transmission on television or theatrical release prior to launch.

 

BEST USE OF SOCIAL MEDIA   

Demonstrates excellent use of social media for business, arts, or community organizations. Must exhibit innovation in creating and connecting communities.

2009 Finalists
Invoke Media, creator of HootSuite | Invoke Media WINNER
KWAD9 | Trinôme Inc.
Rip! A Remix Manifesto + Open Source Cinema | EyeSteelFilm

 

BEST WEB-BASED GAME   

Innovative games playable in a web browser created by Canadian developers for any market or audience. Entries may include games with either single or multiplayer experiences.

2009 Finalists
Avastar Social | Social Game Universe
Build-a-Bearville | Frima Studio Inc.
Junk Battles | Antic Entertainment WINNER

 

PRODUCER OF THE YEAR   

The producer is the glue which binds the production together.  Visionary, planner, and executor, the producer guides the project to completion. Producer of the Year will be awarded to the individual who has both conceptualized and delivered outstanding new digital media products and services in the last 12 months.

INTERACTIVE DESIGNER OF THE YEAR   

Interface design plays a fundamental role in how people interact with digital media properties. Recognizing this, the interactive designer uses their imagination and knowledge of current trends to immerse users in a creative online environment. The Interactive Designer of the Year award will recognize a talented Canadian who set the bar this year in creating inspiring online designs.
 

EXECUTIVE OF THE YEAR   

Always staying on top of the trends and even creating a few of their own, the Digital Executive of the Year demonstrates the ability to shift their strategies with the ever-changing, ever-expanding digital landscape at internet speed.  The recipient will be will be a leader in the creation and execution of a market-winning vision that is propelling their business into the digital forefront of their industry in 2010. 

DEVELOPER OF THE YEAR   

Have you built an exciting web or mobile application with a large following? Do you code leverage Twitter, Facebook, Cloud Computing or other popular platforms and technologies?  This award will be given to a Canadian developer who demonstrates excellence in harnessing cutting-edge technologies and applications that enhance the online experience.

DIGITAL MEDIA WOMAN OF THE YEAR

This award recognizes the outstanding achievements of an emerging leader in the field of digital media.  The recipient has accomplished key milestones that contribute to the development of the digital media industry, and demonstrates leadership potential, creating amazing content and technological innovations that are grabbing the attention of users in Canada and abroad.