Presentation Coverage
Matt Mason - Keynote at nextMEDIA 2010
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Matt Mason - Keynote at nextMEDIA 2010
Author of ’The Pirates Dilemma’ discusses the inevitability of pirates in a digital age.
Duncan Stewart - Digital Predictions
Duncan Stewart presentation from BANFF/nextMEDIA 2010 - Digital Predictions
comScore Briefing - State of the Digital Media Universe
As online presence is a key component in reaching Canadians, it is important to understand the landscape to determine the most effective way to reach and engage with your audience. In this presentation, Bryan Segal will delve into the state of the digital media universe in Canada. He will focus on where Canada stands in terms of usage and duration from a worldwide perspective, as well as taking a closer look at the behaviors of Canadians online. What are some of the differences between Canadians surfing behavior and surfers from around the world? What are some of the hot and cold categories? How do you target populations online, and what are some of the ways to reach those online targets? As well, to ensure that we keep up with the most up-to-date trends, Bryan will delve into the Social Media, Video, and Mobile industry.
Lessons Learned Re-Launching NBC’s Late Night
As more TV programming finds its way online and original online programming increases in quality and quantity, the lines between the two are blurring. To be successful in today’s environment, media properties need to engage the audience in both the broadcast and online spaces and find ways to bring the two together. Purcell will share ideas and experiences learned from launching "Late Night With Jimmy Fallon" first as an online video blog and then as a traditional comedy-talk show with an interactive bent.
The Design Ecosystem
The nextMEDIA master class series included interactive discussions and hands-on tutorials, uncovering the key skills needed by 21st century digital executives. In collaboration with sLab we presented a didactic workshop on the design ecosystem. Robert K. Logan, Chief Scientist, and Greg Van Alstyne, Director of Research, sLab described how to build a design ecosystem which is capable of supporting the emergence of innovatively designed products, services, experiences, and processes.
Digital Media and the Next Generation Social Web
P. Thomas Jenkins is Executive Chairman and Chief Strategy Officer for Open Text™ Corporation (NASDAQ: OTEX, TSX: OTC) of Waterloo, Ontario, Canada, the largest independent software company in Canada. Open Text supports approximately 46,000 customers and millions of users in many of the world’s largest companies, government agencies and professional service firms. Open Text’s Livelink ECM® solutions unite people, processes and information, helping organizations improve productivity, automate processes and manage large volumes of documents, e-mails and other content.
Who’s Spending, Who Isn’t - The Next 5 Years in Entertainment and Media
In collaboration with PWC, Michael Paterson discusses the 2009- 2013 Global Entertainment and Media Outlook, PricewaterhouseCoopers’ independent forecast of spending for the next five years in 12 entertainment and media industry segments. In this data rich presentation you’ll understand how unprecedented economic conditions and technological change will significantly impact prospects in the near term for media companies and may expose long term weaknesses in some traditional media sectors.
Expanding Branded Entertainment Online
Branded Entertainment is uniquely positioned to solve the challenges faced by content producers, digital marketers and users. Alexandra Levy, Director, Branded Entertainment – Google leads this provocative session that will have you thinking about the power of sponsored content and the future of developing and distributing content online.
Audience Behaviour: Bring Back that Lovin‘ Feelin‘
Today‘s media surfing audiences are no longer the faithful and loving partners they once were! In order to engage citizens of the digital era it takes more than sweet talk. Bryan Segal, Vice President, Sales - comScore Inc. reveals where the Millennials, Generation X, Baby Boomers and Matures are spending their time and their money.
Where to Look Next? Trends for 2009
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Analogue Dollars vs. Digital Pennies
Find our how to make your advertising accountable. David Beaton, Senior Partner & CEO of Custometrics leads this instructive session that addresses what measurement sources are available to advertisers in the digital space. Share an analysts’ perspective on the future of measurement and revenues from TV advertising? How can ad networks e-mail engines and campaign management systems connect? Can data be used to drive a dynamic participatory storytelling process!
Burning New Media Business Issues
Michael Hennessy from TELUS outlines ten points that would move us towards a stronger & healthier internet.
Mobile Entertainment
A presentation from Will Hodgman of M:Metrics outlining some of the key data around mobile and media from nextMEDIA - The Future of Digital Content 2008.
How Much is Your Content Worth?
From nextMEDIA - Monetizing Digital Media 2007, this presentation from Custometrics’ David Beaton focuses on how to determine the worth of your content from the point of view of both advertisers and analytics.
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