Rhett, Link & Speedy Alka-Seltzer

Matt Di Paola (Proximity/BBDO) discusses a recent online campaign his agency developed for Alka-Seltzer, featuring internet phenomenons Rhett & Link.

Sean Embury talks Tourism British Columbia

Sean Embury (Fjord Interactive) discusses a recent campaign his agency developed for Tourism British Columbia, designed to get visitors excited about our westernmost province, and the 2010 Vancouver Olympic Winter Games.

Remixing Hockey Night in Canada

Dayton Pereira (Indus Blue) discusses a branded campaign his agency developed for Hockey Night in Canada.

Maintaining Creative Integrity in Branded Entertainment

Our panel of industry experts tackles the heady question of integrity in branded entertainment.

Stunt-Casting Branded Entertainment

Jesse Albert (ICM Talent) discusses original web-based entertainment, and the role that Hollywood talent can play in promoting brands online.

The Branded Entertainment Pitch: Deliver It

Our panel of industry experts gives content producers the skinny on how to pitch your branded content idea.

The Branded Entertainment Pitch: Hone It

Tips from the experts on solidifying your branded content idea.

Twitter Don'ts - The Social Media Revolution Q&A PT 5

A panel of social media experts talks about the do's and don'ts of Twitter, and best practices for being social online without being a megaphone.

The Distributed Approach to Web Presence - The Social Media Revolution Q&A PT 4

A superpower social media panel discusses the consequences of social media and how corporate websites are giving way to the social media footprint created by your brand.

Staying Current in Social Media - The Social Media Revolution Q&A PT 3

Staying on top of the social media revolution. A high-powered panel gives advice on how to allocate your time among the plethora of social media platforms, and strategies for keeping your brand top-of mind in your network.

Influencing the Influencers - The Social Media Revolution Q&A PT. 2

A rockstar social media panel gives pointers on how to insert yourself into the conversation using Twitter professionally.

Going Social on a Shoestring - The Social Media Revolution Q&A PT 1

Broadcasters going social on a shoestring. A panel of social media experts offer advice on how to log on for less.

Listening In - The Social Media Revolution PT. 2

A superpower new media panel talks about the merits of brand marketing on LinkedIn, Twitter, Facebook and other social mediums. Brands can not only profit from participation in the social media, they can listen in on the conversation.
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The Social Media Revolution PT. 1

There's a social media revolution happening all around us, 140 characters at a time. Social media done right has the power to really drive your business to the next level, BUT, social media done wrong can leave you floundering like a fish out of water. Time to ask the experts.

Is it Worth It? Interactive Storytelling PT. 7

Where online storytelling breaks down. A panel of experts discusses the merits and costs of handing the responsibility for story design over to the audience.

Losing Control - Interactive Storytelling PT. 5

Online media experts talk about the new division of labour in online storytelling. With the audience as the designers of the narrative, what falls to the producers? Who is the new protagonist?

Real-Time TV - Interactive Storytelling PT. 6

A megawatt media panel talks about their experience in real-time audience interaction and its consequences for production, scripting and distribution.

The Facebook Version of Me is Way Cooler - Interactive Storytelling PT. 4

The audience as the storyteller. A panel of new media experts talks about the evolution of our storytelling ability and the tools that now enable these stories to be told.

Choose Your Own Adventure - Interactive Storytelling PT. 3

A rockstar media panel talks about how participatory media affects story narrative, and what tools are currently available to create an effective model for participatory storytelling.

Participatory Programming - Interactive Storytelling PT.2

A high powered media panel discusses the Castaway model and how to move from traditional television broadcasting to an imersive, participatory and highly engaging online property.

Interactive Storytelling

This panel will discuss and argue the merits of current interactive narrative-based projects, attempting to define what future narrative entertainment properties are, whether they are successful in engaging audiences and who, if anyone, wants them.

Ad Agencies and Online Content - Revenue Generation for Digital Media PT. 7

A superpower new media panel conducts a live case study to lock in a revenue generation strategy for a multi-platform media project. How to find the right advertisers, how to nail down a great ad agency and make a killing online with quality content online.

Show Me The Money - Revenue Generation for Digital Media PT. 6

Turning awesome online content into dollars. A supercharged panel of online experts provides advice in a live case study on how to turn interactive digital media projects into revenue opportunities onsite and offsite.

Your Brand as a Social Hub Online - Revenue Generation for Digital Media PT. 5

A superstar panel of interactive media gurus talk about driving eyeballs and driving revenue in a multi-platform media project through effective brand marketing.

This session will help illustrate: what the best marketing ideas for your target audience are, what some of the legal issues of multiplatform content might be, why and when advertisers might be interested in your content, online syndication and other forms of revenue generation, and how branding can extend beyond your online content.

The Legal Side of Interactive Media - Revenue Generation for Digital Media PT. 4

Megawatt panelists discuss the legal ramifications of monetizing user-generated content, multi-platform media distribution rights and content control.