schedule
TV Reframed Sessions | nextMEDIA Workshop Stream | Speed Networking
Monday | Tuesday | Full Schedule | Show Descriptions
Come say hello at our registration table and receive your nextMEDIA delegate swag bag, complete with all the tools you'll need for your innovative experience.
Join your fellow delegates for some coffee talk at our nextMEDIA Breakfast Buffet. While taking in all the nutrients you'll need for a morning chalk full of innovation, delegates will also have the opportunity to meet and greet one another in a relax atmosphere. Social Media in action - the best way to start your day!
As online presence is a key component in reaching Canadians, it is important to understand the landscape to determine the most effective way to reach and engage with your audience. In this presentation, Bryan Segal will delve into the state of the digital media universe in Canada. He will focus on where Canada stands in terms of usage and duration from a worldwide perspective, as well as taking a closer look at the behaviors of Canadians online. What are some of the differences between Canadians surfing behavior and surfers from around the world? What are some of the hot and cold categories? How do you target populations online, and what are some of the ways to reach those online targets? As well, to ensure that we keep up with the most up-to-date trends, Bryan will delve into the Social Media, Video, and Mobile industry.
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Chuck Porter, Crispin Porter + Bogusky: The Man Who Took Your Whopper! CP+B's co-founder and one of the minds behind some of the most popular and hilarious interactive and viral ad campaigns in history joins us for a keynote on cutting through the clutter with smart, creative marketing campaigns. Always forward thinking, CP+B knows that the future is digital. Come and see why Porter was named as one of Inc Magazine's 'Entrepreneurs We Love.' A keynote for anyone with a message to send.
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On Radar! The Digital Hot List: What Makes Agencies' Heads Turn?
Welcome to nextMEDIA's On Radar sessions, showcasing Canada's most innovative, emerging digital properties. Find out what makes an agency take notice, as our expert commentators discuss the merits of each presenting company and offer 'Live' feedback, on stage at nextMEDIA. Topics will include:
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. Why do these companies stand out as innovative?
. Why do they make good advertising partners?
. What was good about the showcase?
. What does it take to pique the interest of an agency?
Presenters:
ChickAdvisor.com | ChickAdvisor Inc.
Canada's first social media platform for women. ChickAdvisor has a thriving community of women 18-40 who post reviews and share advice.
KWAD9 | Trinôme Inc.
A Web 2.0 Virtual community created to discover new teenage trends emerging in Canada.
Spark City /AllGirlArcade.com | Fuel Industries
A rapidly expanding virtual world targeted to tween girls, which combines rich online gaming with a social network.
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Interactive Producers - What TV Producers Need to Know and Why
Canada's media marketplace is changing at lightning speed. nextMEDIA offers registered delegates a chance to schedule some much coveted face time with moguls from the field of multiplatform Production & Development. Meet the top production companies funding and co-producing multiplatform properties. Book this session.
Patty Watt Room
Canada's media marketplace is changing at lightning speed. nextMEDIA offers registered delegates a chance to schedule some much coveted face time the Ad Agencies that are shaping, actively financing, and partnering with content developers, portals, application developers and digital innovators.
Book this session.
Dino Demopoulos, Vice President, Digital Strategy and Engagement Planner - BBDO/Proximity
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Partner Introduction: Bryan Segal, Vice President, Sales
Don't just stand there - say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
The shared TV experience is returning, in a new form. The typical family room is being replaced by online virtual communities accessed through personal devices. These communities continue to amass millions of more members each week, and as the Internet finally comes to our living rooms with a new generation of devices like Boxee, it's only a matter of time before television becomes social and social. This workshop will assess the partnership of social media and TV: will social media interactivity bring unique value to TV users?
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. How can you connect TV channels and shows with Facebook, Twitter and Google to engage today's masses?
. Will social media interactivity bring unique value for TV users?
. What does the social media sector offer the TV industry?
. What social TV apps are available for Integration?
. Are social networks the new entrant to the video market? Will social networks be a platform for future TV content delivery?
. What opportunity does this present for targeted advertising and bespoke TV programming?
. Who will benefit from the parasitical relationship of social media and TV?
Patty Watt Room
The nextMEDIA master class series includes interactive discussion and hands-on tutorials, uncovering key skills needed by 21st century digital executives. In collaboration with Machinima's Allen DeBevoise, CEO of the leading online network for the machinima movement which is spearheading the integration of filmmaking, animation and videogame technologies to produce computer-generated content in real-time, you'll be introduced to the techniques behind this impressive art form. This workshop will examine production costs, the secret to viral superstardom, and the reasons machinima is rapidly becoming a part of mainstream media, including television series and advertisements. Book this session.
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Partner Introduction: Andra Sheffer, Executive Director of the Bell Broadcast and New Media Fund
Join the sales agents successfully securing digital ad dollars, and the brands willing to part with their money online. What are the biggest barriers to multiplatform advertising and what needs to be addressed to enable a shift? Find out what makes a successful advertising package across TV and digital entertainment, delivering real results to advertisers and marketers. Our expert panelists will tackle such questions as:
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. Is it still fair to say the majority of ad dollars are still spent on linear television? What will be the shift from linear to non-linear?
. What are the barriers to multiplatform advertising and what needs to be addressed to enable a shift?
. How do you overcome barriers to successfully sell against digital assets?
. What are the different types of opportunities - pre-roll, post-roll, banner, and co-production?
. How do you encourage advertisers and clients to adapt to the new models?
. Establishing pricing options: do trial or tier pricing options work?
. Do multiplatform ads boost conversion rates?
. How does online, gaming, social media and branded entertainment measure as an alternative to the 30' spot?
. What are the biggest barriers to multiplatform advertising and what needs to be addressed to enable a shift?
Susan Byng, Director of Digital Media Sales, Canwest Digital Media
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It's no secret that today's youth presents a significant opportunity to savvy content producers who understand the lay of this new land. Young people's use of digital media, from their appetite for free online content to the popularity of videogames, continues to redefine what it means to 'watch television.' This presentation will examine the core digital life and media trends in this demographic including an in-depth look at the Millennials, their growing appetite for mobile programming, online video, bite size programming and what this means for content producers. Consider such questions as:
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. Who are the Millenials?
. What are their content expectations?
. How do they use different platforms to create their custom content menus?
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nextMEDIA Workshop
Open Source Leadership-Leadership in the 21st Century
An interactive workshop open to any individual who is interested in understanding the leadership qualities needed to be successful in a 21st century digital economy. In this session, we will look at changing consumer expectations and how those expectations trickle into business and affect employee engagement. We will share the strategy needed to create healthy, growing sustainable businesses from the inside out.
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. Trends in business as they relate to change
. How to tap into high potential hidden assets in your business
. Leadership Priorities for the 21st Century
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Enjoy a much needed pit stop courtesy of nextMEDIA. Take time to unwind, chat to your fellow delegates and digest the morning sessions.
A consumer demanding more for less, buying value and values, and leveraging their social network to make decisions, a retail infrastructure consolidating its power base, looking to their own labels for differentiation, and in turn setting an ever increasing access tax for National Brands, and a media landscape that is cluttered, fragmented and lacking scale presents the perfect storm for organizations. To survive organizations will need to adapt their marketing process, and how they are structured to deploy it. They will move from spending to investing marketing dollars and will need a model that is actionable, measurable and accountable. Marketing budgets will no longer be capped but instead be deployed continuously until they stop generating a return on investment. Our guest speaker, Tony Chapman will delve into such question as:
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. Will Canadian marketing offices survive in this flight to efficiency and global consolidation?
. Is social media the flavor of the month, or will it become the definitive channel for communication?
. How will organizations and their agencies have to reorganize to adapt to a faster, better and more efficient model?
. What role will mobility play in how consumer's perceptions are shaped, and behavior is motivated?
. Do you think mass media can survive? If so which ones?
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TV Reframed
Building Bridges: Traditional Entertainment and Digital Technologies
Join groundbreaking interactive producers, Mark Bishop, Partner and Co-Founder - Marblemedia, Pablo Vio, Creative Director - Jam3media & Patrick Crowe, Co-President and Senior Producer - Xenophile Media Inc as they present some of Canada's most exciting work in multi-platform design. Understand how to move seamlessly from traditional TV content, to console and PC game design and mobile applications. This session will provide a rundown of new digital technologies and applications with advice on approaches, processes, and convictions of marrying TV entertainment and digital.
Patty Watt Room
Join a group of North America's leading digital media investors as they disclose what they look for in an innovative company, and as they describe the paradigm shifts underway which affect their approach to investing. Topics will include:
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. Where are they investing today and why, and what are their predictions for the months ahead in terms of hot spots for building valuable assets?
. What are the prospects for the different categories of digital media content and services: social media, cloud applications, online video, mobile?
. What developments should we expect to see in 2010 and beyond?
. What are the relative prospects for businesses that deploy the different business models - advertising, subscription, freemium, transactional, revenue share - and what works and what doesn't in different application areas?
. How should entrepreneurial digital media companies finance themselves and what are the valuation parameters for digital media companies?
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You had an idea. You turned that idea into content. You put that content up on a website. Now what? How will you translate your up front production efforts into a sustainable business model? How will you finance the everyday operations involved in managing and building on your content base? With advertising, of course! In this workshop, Casale Media's Alex Gardner will provide you with an introduction to the most widely adopted methods of ad-based online content monetization (including a checklist for assessing your site's advertiser appeal) and arm you with practical strategies for selecting an ad network best suited to your needs.
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. What are my options for building an advertising-based monetization strategy?
. How do I assess the advertising revenue potential of my website?
. What is an ad network and how do I differentiate between the options?
. How do ad networks work with content producers?
. What are the benefits and challenges of working with an ad network?
Studio
Don't just stand there - say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
Online communities are changing culture, business and the environment of Web 2.0. Join Tara Hunt, a true pioneer in online marketing, blogger at horsepigcow.com and the renowned author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. More recently, Fast Company magazine named Tara Hunt one of 2009's Most Influential Women in Technology. Find out how to master community marketing, avoid alienating newly emerging sensibilities and succeed in the participatory web economy.
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Hosted by 'THAT GUY' Christian Potenza, we'll be closing nextMEDIA with a rousing game show full of audience participation, prizes and boy vs. girl rivalries. Hear a roundup of the lessons learnt throughout the two days, as we cast two competing teams in a game show format that questions our foolhardy Executives on everything from technology, to social media, expert opinion and the downright ridiculous. The audience will be able to tweet questions for our contestants and vote for the team with the most knowledgeable, impressive, laugh out loud or quick witted answer. Here's a sneak peak at the trivia to come:
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. How has social media impacted your day, your business, your life?
. Will online subscription fees supplement online advertising revenues in 2010?
. Name 3 reasons why you can't live without your mobile!
. What's your top advice for media executives looking to thrive in 2010?
. Is there enough value to launch a successful business in the aggregating and packaging of existing IP based information?
. Name 3 of the most overused - and overrated- business terms?
. What gadget would you like someone to invent and why?
. What are the leadership qualities needed to lead a successful digital media initiative?
. What will be the next 'big thing' to hit the media industry?
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Experience the glitz and glamour of new media's best and brightest as we recognize, celebrate, and give all out props to the accomplishments of individuals and companies in the Canadian digital media industry at the Canadian New Media Awards(CNMAs) Gala.
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Hosted by multi award winning comedian Seán Cullen, the night will not only provide the best comedy has to offer, but will feature 19 awards in new media, as well as some of the speakers and innovators from this year's nextMEDIA conference.
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Come cheer on your new business partners; enjoy networking drinks, live cabaret, and DJing into the wee hours of the morning during the infamous Awards Afterparty. The CNMAs will show you how to social network in style!
All two day passes include access to CNMAs.
For CNMA tickets only register here.
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* Note: we reserve the right to change this schedule at any time.
