schedule
TV Reframed Sessions | nextMEDIA Workshop Stream | Speed Networking
Monday | Tuesday | Full Schedule | Show Descriptions
Join your fellow delegates for some coffee talk at our nextMEDIA Breakfast Buffet. While taking in all the nutrients you'll need for a morning chalk full of innovation, delegates will also have the opportunity to meet and greet one another in a relax atmosphere. Social Media in action - the best way to start your day!
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Come say hello at our registration table and receive your nextMEDIA delegate swag bag, complete with all the tools you'll need for your innovative experience.
Agnes Zak, Regional Director, Business Development, Telefilm
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Right now, we are experiencing a moment of radical technological change, with seismic shifts in the way that entertainment is conceived, produced and distributed. Savvy companies and producers, including the creators of LOST, FLASH FORWARD, DAY ONE, STAR TREK and HALO are incubating concepts that are designed to captivate and interact with audiences across an array of media platforms. Jeff Gomez, a leading expert at developing entertainment properties and premium brands into highly successful transmedia franchises, will provide attendees with a glimpse into the future of transmedia storytelling. With an emphasis on vanguard techniques for conceiving, developing and implementing engaging and immersive cross-platform narratives, Jeff will ready attendees to enter into and dominate the world of transmedia.
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The Death of Free Content or the Bright Light of Subscription Fees?
Rupert Murdoch has been quoted as saying the following 'The fact is there's not enough advertising in the world to go around to make all the websites profitable. We'd rather have fewer people coming to our website - but paying.' News Corp's Jonathan Miller said he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp. NBC Universal and Disney, will be available only to subscribers. Meanwhile Comcast's TV Anywhere trials are enabling cable subscribers to access television content online. Here in Canada, Rogers is launching a similar service where cable subscribers will have access to television content online. Are we witnessing a turn for the worse in the digital content industry or a tide of subscription fees which could boost the industry? Join moderator, Mark Greenspan as David Purdy, Vice President and General Manager Television Products of Rogers Cable, Ian Caminsky, Head of Business Development, YouTube, Google and Avner Ronen, CEO and Co-Founder of Boxee discuss the implications of, and alternatives to subscription fees.
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The world is changing fast for broadcasters' everywhere, as digital channels and shifting consumption patterns continue to erode traditional modes of business. How will you respond and build a sustainable 21st century TV business? Join a panel of influential, top television executives who will share their experiences both good and bad. This discussion will focus on understanding where the audience is and what is happening (and needs to happen, still!) for TV to compete in this on demand, multi-channel, multiplatform world.
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. How are broadcasters evolving their digital strategy in 2010?
. Internally, are corporate structures changing to better address TV and digital strategies?
. Can the traditional broadcast business fight the threat from digital companies wanting a piece of the pie?
. How will broadcasters continue to support Canadian innovation and talent? What's the future of development from a broadcaster's perspective?
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Don't just stand there - say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
Keynote
Tomorrow's Interactive Media: Telling Stories in the Cloud
Partner Introduction: Steve Billinger, General Manager, CBC Digital Programming and Business Development
The WorldWide Telescope was built to leverage the power and immersion of traditional rich media forms such as film and video while breaking the traditional constraints of such media to enable much richer interactivity to facilitate learning. This talk will describe the ideas and information architecture behind the Visual Experience Engine which powers the WorldWide Telescope and demonstrate a new approach to creating compelling, highly interactive rich media user generated experiences that have inspired millions of people around the world to explore the Universe.
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TV Reframed
Storytelling Reframed - Understanding Multi-platform Production
It's simply not enough to create a television show anymore. In the current media landscape, projects need to be available across multiple distribution platforms. This workshop will examine the key features of multi-platform consumption and production and it will analyze the characteristics and opportunities of available platforms for interactive content. Highlighting the strengths of practitioners from TV, film and digital backgrounds, this workshop will outline how your expertise can be translated into innovative multi-platform projects.
Patty Watt Room
nextMEDIA Workshop
The Design Ecosystem - The Future of Design, the Future of Innovation
The nextMEDIA master class series includes interactive discussions and hands-on tutorials, uncovering the key skills needed by 21st century digital executives. In collaboration with sLab we bring you a didactic workshop on the design ecosystem. Join Robert K. Logan, Chief Scientist, and Greg Van Alstyne, Director of Research, sLab as they describe how to build a design ecosystem which is capable of supporting the emergence of innovatively designed products, services, experiences, and processes. Topics will include:
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. What is emergence and why is it not predictable, and is this also the case with creativity?
. What is the relationship between emergence, design and innovation?
. What is the design ecosystem?
. What is design thinking and why is it essential for innovation? Specifically. what are the roles of problem finding, problem framing and problem solving within the design process?
. Why does innovation have to be user-centered and how does one ensure that this key component of design is addressed?
Studio
Partner Introduction: Michael Hennessy, Senior Vice-President, Regulatory and Government Affairs
There is no question about the explosive impact of the iPhone on the wireless industry. When it comes to users who embrace life on the go, having an all-in-one device makes sense both practically and economically. The iPhone may have started as an entertainment device, but its evolution has shaped the mobile world. Manufacturers are in a constant state of creation and re-creation, racing to make the next best portable computer of the phone world. As smartphones become an increasingly common choice for the mobile consumers; content creators, distributors and application developers must ask themselves is mobile internet really that different from the rest of the worldwide web? Our expert panelists will ask such questions as:
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. Does the smartphone change the business models involving advertisers, content distributors and application developers; or does it simply extend reach?
. With smartphone mobile browsing on the rise, what does this mean for website developers and existing web sites?
. What's the experience of 14' screens vs. 2' screens?
. Why has mobile content yet to thrive commercially?
. With mobile browser technology undergoing a surge in evolution past the humble WAP beginning and the reality of a flash-enabled browsers just around the corner, what does this imply for broadband players and content widely available via the worldwide web?
Dave Neale, Chief Futurist and Head Content Strategy - TELUS
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Partner Introduction: Robert Montgomery, CEO - Achilles Media Ltd. and First Maximilian Associates Inc.
As the Internet evolves, changing consumer behavior is having a direct impact on the types of systems and processes that media and marketing organizations must put in place to successfully reach target audiences. Tape-based workflows are being superseded by file-based workflows. Creative artifacts once deemed extraneous and left unmanaged are becoming critical intellectual property assets. Social networks and modern engagement styles are setting the bar higher for more compelling, immersive user experiences. Non-linear, digital distribution will ultimately characterize the manner in which a majority of media content is disseminated. A population with increasingly-sophisticated mobile devices will connect to a range of media-centric Cloud services, challenging and eventually leading to the obsolescence of many traditional services. Join us as we explore these trends, their implications for media and marketing organizations in the future, and the implied opportunity for digital media.
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Enjoy a much needed pit stop courtesy of nextMEDIA. Take time to unwind, chat to your fellow delegates and digest the morning sessions.
Canada's media content marketplace is changing at lightning speed. nextMEDIA offers registered delegates a chance to schedule some much coveted face time with Top Program Executives to discuss the shift in content production and development, funding, the co-production of multiplatform media and much more.
Patty Watt Room
Canada's media marketplace is changing at lightning speed. Do you have what it takes to buy in to this round of networking? nextMEDIA offers registered delegates a chance to schedule some much coveted face time Top Media Buyers who are actively purchasing ad space across multiple platforms.
Patty Watt Room
Partner Introduction: Eric Pierni, Head of Advertising
Companies still struggle to understand online marketing as a new generation of digital opportunities unfolds. Consumers have never been so powerful, nor have they ever been so connected. Mitch Joel unravels the fascinating world of New Media. Learn how these marketing touch points are creating conversations in which the results are staggering and loyalty is off the charts. Words like Social Media and Web 2.0 control every boardroom discussion in relation to growing market shares and new marketing opportunities. Learn how to take part in these communities and conversations.
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Partner Introduction: Sara Diamond, President
Welcome to nextMEDIA's On Radar sessions, featuring the companies, gizmos and gadgets that need to be on your radar.
Avner Ronen, CEO & Co-Founder, Boxee
Named one of Rolling Stone's "Agents of Change" for 2009, Ronen's Boxee is software that is revolutionizing the way we entertain ourselves online.
Brian Nilles, CEO, Darwin Dimensions
Evolver.com has enabled the world's population to become Visual Effects Artists and create stunningly beautiful 3D Avatars for use in high growth markets including Social Media, Virtual Worlds, Online Games, others.
Ori Inbar, Co-Founder, Ogmento
Prepare to have your reality reinvented! Ogmento is the driving force behind ground-breaking Augmented Reality (AR) and is already bringing revenue. Learn what AR is and how it's done.
Chul Lee, Founder and Chief Technology Officer, Thoora
Thoora helps people discover the news attracting the most attention within social and traditional media by exploring the entire blogosphere, Twitter and thousands of traditional media sources.
Peter Sweeney, Founder & Chief Technology Officer, Primal Fusion Inc.
Primal Fusion is in the business of blowing minds! Just what is Thought Networking and how is it changing the face of social media?
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The CMF is but one in a suite of funding options available in this shifting world of content creation. Join us for an instructive run down on Canadian funding allocations for convergent and experimental production. Including a step-by-step case study of a successful application. Find out how to align your projects with funding and future funding initiatives within Canada. This session will target the funds that will become all the more important in this new era of production, including Bell Broadcast and New Media Fund; OMDC and Canada Media Fund.
Patty Watt Room
PWC Workshop
$ Who's Spending, Who Isn't - The Next 5 Years in Entertainment and Media
The nextMEDIA master class series includes interactive discussion and hands-on tutorials, uncovering key skills needed by 21st century digital executives. In collaboration with PWC, Michael Paterson will discuss the 2009- 2013 Global Entertainment and Media Outlook, PricewaterhouseCoopers' independent forecast of spending for the next five years in 12 entertainment and media industry segments. In this data rich presentation you'll understand how unprecedented economic conditions and technological change will significantly impact prospects in the near term for media companies and may expose long term weaknesses in some traditional media sectors. Book this session.
Studio
Making fitness part of the conference experience! Join Extreme Fitness, Toronto's leading health club, as they make sure you shake off the cobwebs and reinvigorate for the afternoon sessions.
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Partner Introduction: Stéphane Cardin, VP, Policy and Stakeholder Relations
As more TV programming finds its way online and original online programming increases in quality and quantity, the lines between the two are blurring. To be successful in today's environment, media properties need to engage the audience in both the broadcast and online spaces and find ways to bring the two together. Purcell will share ideas and experiences learned from launching "Late Night With Jimmy Fallon" first as an online video blog and then as a traditional comedy-talk show with an interactive bent.
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Digital Creativity: A New World Order or a Steady Evolution?
From some, the digital medium is a new medium that needs to be explored. For others it's been the medium of choice for the past few decades. Join an illustrious panel of digital pioneers as they discuss where the digital media industry has come from and where it's headed. Are we at a tipping point or is this part of the long march of progress? Listen as they skillfully separate the hype from the substance and get a deeper understanding of the mysteries of the digital universe.
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Partner Introduction: Victor Amorim, National Sales Manager
After a full day of workshops, lectures, and panel discussions, unwind with nextMEDIA's in-house cocktail hour, courtesy of Casale Media. Socialize and share insights from the day with fellow delegates, guest speakers and nextMEDIA executives or take a moment to catch your breath and prime yourself for an evening with nextMEDIA. Our cocktail hour is the perfect way to end day one and usher in the night with nextMEDIA.
Partner Introduction: Michael E. Scissons - President and CEO
Syncapse, a new kind of digital technology agency, creates a new kind of nightlife for nextMEDIA attendees. Come party with key executives from the advertising, media and technology industries. The party begins from 7.30pm at Oasi Restaurant at 99 Sudbury.
Come say hello at our registration table and receive your nextMEDIA delegate swag bag, complete with all the tools you'll need for your innovative experience.
Join your fellow delegates for some coffee talk at our nextMEDIA Breakfast Buffet. While taking in all the nutrients you'll need for a morning chalk full of innovation, delegates will also have the opportunity to meet and greet one another in a relax atmosphere. Social Media in action - the best way to start your day!
As online presence is a key component in reaching Canadians, it is important to understand the landscape to determine the most effective way to reach and engage with your audience. In this presentation, Bryan Segal will delve into the state of the digital media universe in Canada. He will focus on where Canada stands in terms of usage and duration from a worldwide perspective, as well as taking a closer look at the behaviors of Canadians online. What are some of the differences between Canadians surfing behavior and surfers from around the world? What are some of the hot and cold categories? How do you target populations online, and what are some of the ways to reach those online targets? As well, to ensure that we keep up with the most up-to-date trends, Bryan will delve into the Social Media, Video, and Mobile industry.
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Chuck Porter, Crispin Porter + Bogusky: The Man Who Took Your Whopper! CP+B's co-founder and one of the minds behind some of the most popular and hilarious interactive and viral ad campaigns in history joins us for a keynote on cutting through the clutter with smart, creative marketing campaigns. Always forward thinking, CP+B knows that the future is digital. Come and see why Porter was named as one of Inc Magazine's 'Entrepreneurs We Love.' A keynote for anyone with a message to send.
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On Radar! The Digital Hot List: What Makes Agencies' Heads Turn?
Welcome to nextMEDIA's On Radar sessions, showcasing Canada's most innovative, emerging digital properties. Find out what makes an agency take notice, as our expert commentators discuss the merits of each presenting company and offer 'Live' feedback, on stage at nextMEDIA. Topics will include:
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. Why do these companies stand out as innovative?
. Why do they make good advertising partners?
. What was good about the showcase?
. What does it take to pique the interest of an agency?
Presenters:
ChickAdvisor.com | ChickAdvisor Inc.
Canada's first social media platform for women. ChickAdvisor has a thriving community of women 18-40 who post reviews and share advice.
KWAD9 | Trinôme Inc.
A Web 2.0 Virtual community created to discover new teenage trends emerging in Canada.
Spark City /AllGirlArcade.com | Fuel Industries
A rapidly expanding virtual world targeted to tween girls, which combines rich online gaming with a social network.
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Interactive Producers - What TV Producers Need to Know and Why
Canada's media marketplace is changing at lightning speed. nextMEDIA offers registered delegates a chance to schedule some much coveted face time with moguls from the field of multiplatform Production & Development. Meet the top production companies funding and co-producing multiplatform properties. Book this session.
Patty Watt Room
Canada's media marketplace is changing at lightning speed. nextMEDIA offers registered delegates a chance to schedule some much coveted face time the Ad Agencies that are shaping, actively financing, and partnering with content developers, portals, application developers and digital innovators.
Book this session.
Dino Demopoulos, Vice President, Digital Strategy and Engagement Planner - BBDO/Proximity
Studio
Partner Introduction: Bryan Segal, Vice President, Sales
Don't just stand there - say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
The shared TV experience is returning, in a new form. The typical family room is being replaced by online virtual communities accessed through personal devices. These communities continue to amass millions of more members each week, and as the Internet finally comes to our living rooms with a new generation of devices like Boxee, it's only a matter of time before television becomes social and social. This workshop will assess the partnership of social media and TV: will social media interactivity bring unique value to TV users?
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. How can you connect TV channels and shows with Facebook, Twitter and Google to engage today's masses?
. Will social media interactivity bring unique value for TV users?
. What does the social media sector offer the TV industry?
. What social TV apps are available for Integration?
. Are social networks the new entrant to the video market? Will social networks be a platform for future TV content delivery?
. What opportunity does this present for targeted advertising and bespoke TV programming?
. Who will benefit from the parasitical relationship of social media and TV?
Patty Watt Room
The nextMEDIA master class series includes interactive discussion and hands-on tutorials, uncovering key skills needed by 21st century digital executives. In collaboration with Machinima's Allen DeBevoise, CEO of the leading online network for the machinima movement which is spearheading the integration of filmmaking, animation and videogame technologies to produce computer-generated content in real-time, you'll be introduced to the techniques behind this impressive art form. This workshop will examine production costs, the secret to viral superstardom, and the reasons machinima is rapidly becoming a part of mainstream media, including television series and advertisements. Book this session.
Studio
Partner Introduction: Andra Sheffer, Executive Director of the Bell Broadcast and New Media Fund
Join the sales agents successfully securing digital ad dollars, and the brands willing to part with their money online. What are the biggest barriers to multiplatform advertising and what needs to be addressed to enable a shift? Find out what makes a successful advertising package across TV and digital entertainment, delivering real results to advertisers and marketers. Our expert panelists will tackle such questions as:
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. Is it still fair to say the majority of ad dollars are still spent on linear television? What will be the shift from linear to non-linear?
. What are the barriers to multiplatform advertising and what needs to be addressed to enable a shift?
. How do you overcome barriers to successfully sell against digital assets?
. What are the different types of opportunities - pre-roll, post-roll, banner, and co-production?
. How do you encourage advertisers and clients to adapt to the new models?
. Establishing pricing options: do trial or tier pricing options work?
. Do multiplatform ads boost conversion rates?
. How does online, gaming, social media and branded entertainment measure as an alternative to the 30' spot?
. What are the biggest barriers to multiplatform advertising and what needs to be addressed to enable a shift?
Susan Byng, Director of Digital Media Sales, Canwest Digital Media
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It's no secret that today's youth presents a significant opportunity to savvy content producers who understand the lay of this new land. Young people's use of digital media, from their appetite for free online content to the popularity of videogames, continues to redefine what it means to 'watch television.' This presentation will examine the core digital life and media trends in this demographic including an in-depth look at the Millennials, their growing appetite for mobile programming, online video, bite size programming and what this means for content producers. Consider such questions as:
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. Who are the Millenials?
. What are their content expectations?
. How do they use different platforms to create their custom content menus?
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nextMEDIA Workshop
Open Source Leadership-Leadership in the 21st Century
An interactive workshop open to any individual who is interested in understanding the leadership qualities needed to be successful in a 21st century digital economy. In this session, we will look at changing consumer expectations and how those expectations trickle into business and affect employee engagement. We will share the strategy needed to create healthy, growing sustainable businesses from the inside out.
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. Trends in business as they relate to change
. How to tap into high potential hidden assets in your business
. Leadership Priorities for the 21st Century
Studio
Enjoy a much needed pit stop courtesy of nextMEDIA. Take time to unwind, chat to your fellow delegates and digest the morning sessions.
A consumer demanding more for less, buying value and values, and leveraging their social network to make decisions, a retail infrastructure consolidating its power base, looking to their own labels for differentiation, and in turn setting an ever increasing access tax for National Brands, and a media landscape that is cluttered, fragmented and lacking scale presents the perfect storm for organizations. To survive organizations will need to adapt their marketing process, and how they are structured to deploy it. They will move from spending to investing marketing dollars and will need a model that is actionable, measurable and accountable. Marketing budgets will no longer be capped but instead be deployed continuously until they stop generating a return on investment. Our guest speaker, Tony Chapman will delve into such question as:
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. Will Canadian marketing offices survive in this flight to efficiency and global consolidation?
. Is social media the flavor of the month, or will it become the definitive channel for communication?
. How will organizations and their agencies have to reorganize to adapt to a faster, better and more efficient model?
. What role will mobility play in how consumer's perceptions are shaped, and behavior is motivated?
. Do you think mass media can survive? If so which ones?
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TV Reframed
Building Bridges: Traditional Entertainment and Digital Technologies
Join groundbreaking interactive producers, Mark Bishop, Partner and Co-Founder - Marblemedia, Pablo Vio, Creative Director - Jam3media & Patrick Crowe, Co-President and Senior Producer - Xenophile Media Inc as they present some of Canada's most exciting work in multi-platform design. Understand how to move seamlessly from traditional TV content, to console and PC game design and mobile applications. This session will provide a rundown of new digital technologies and applications with advice on approaches, processes, and convictions of marrying TV entertainment and digital.
Patty Watt Room
Join a group of North America's leading digital media investors as they disclose what they look for in an innovative company, and as they describe the paradigm shifts underway which affect their approach to investing. Topics will include:
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. Where are they investing today and why, and what are their predictions for the months ahead in terms of hot spots for building valuable assets?
. What are the prospects for the different categories of digital media content and services: social media, cloud applications, online video, mobile?
. What developments should we expect to see in 2010 and beyond?
. What are the relative prospects for businesses that deploy the different business models - advertising, subscription, freemium, transactional, revenue share - and what works and what doesn't in different application areas?
. How should entrepreneurial digital media companies finance themselves and what are the valuation parameters for digital media companies?
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You had an idea. You turned that idea into content. You put that content up on a website. Now what? How will you translate your up front production efforts into a sustainable business model? How will you finance the everyday operations involved in managing and building on your content base? With advertising, of course! In this workshop, Casale Media's Alex Gardner will provide you with an introduction to the most widely adopted methods of ad-based online content monetization (including a checklist for assessing your site's advertiser appeal) and arm you with practical strategies for selecting an ad network best suited to your needs.
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. What are my options for building an advertising-based monetization strategy?
. How do I assess the advertising revenue potential of my website?
. What is an ad network and how do I differentiate between the options?
. How do ad networks work with content producers?
. What are the benefits and challenges of working with an ad network?
Studio
Don't just stand there - say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
Online communities are changing culture, business and the environment of Web 2.0. Join Tara Hunt, a true pioneer in online marketing, blogger at horsepigcow.com and the renowned author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. More recently, Fast Company magazine named Tara Hunt one of 2009's Most Influential Women in Technology. Find out how to master community marketing, avoid alienating newly emerging sensibilities and succeed in the participatory web economy.
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Hosted by 'THAT GUY' Christian Potenza, we'll be closing nextMEDIA with a rousing game show full of audience participation, prizes and boy vs. girl rivalries. Hear a roundup of the lessons learnt throughout the two days, as we cast two competing teams in a game show format that questions our foolhardy Executives on everything from technology, to social media, expert opinion and the downright ridiculous. The audience will be able to tweet questions for our contestants and vote for the team with the most knowledgeable, impressive, laugh out loud or quick witted answer. Here's a sneak peak at the trivia to come:
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. How has social media impacted your day, your business, your life?
. Will online subscription fees supplement online advertising revenues in 2010?
. Name 3 reasons why you can't live without your mobile!
. What's your top advice for media executives looking to thrive in 2010?
. Is there enough value to launch a successful business in the aggregating and packaging of existing IP based information?
. Name 3 of the most overused - and overrated- business terms?
. What gadget would you like someone to invent and why?
. What are the leadership qualities needed to lead a successful digital media initiative?
. What will be the next 'big thing' to hit the media industry?
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Experience the glitz and glamour of new media's best and brightest as we recognize, celebrate, and give all out props to the accomplishments of individuals and companies in the Canadian digital media industry at the Canadian New Media Awards(CNMAs) Gala.
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Hosted by multi award winning comedian Seán Cullen, the night will not only provide the best comedy has to offer, but will feature 19 awards in new media, as well as some of the speakers and innovators from this year's nextMEDIA conference.
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Come cheer on your new business partners; enjoy networking drinks, live cabaret, and DJing into the wee hours of the morning during the infamous Awards Afterparty. The CNMAs will show you how to social network in style!
All two day passes include access to CNMAs.
For CNMA tickets only register here.
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* Note: we reserve the right to change this schedule at any time.
