Maura Hanley brings nineteen years experience to her role as Managing Director at MediaCom Canada. For the past ten years she has been developing our direct response and interactive services, bringing in top talent and state of the art tools. She currently heads a team of forty specialists who plan...
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Maura Hanley brings nineteen years experience to her role as Managing Director at MediaCom Canada. For the past ten years she has been developing our direct response and interactive services, bringing in top talent and state of the art tools. She currently heads a team of forty specialists who plan, buy, execute and measure all of the agency’s direct, digital and response based advertising campaigns. Maura has spent her career specializing in developing ‘brand response’ campaigns. She can identify the optimal media mix to deliver to both awareness objectives (building brand equity over time) and response objectives (generating immediate leads or sales). She’s delivered innovation and results for a wide variety of advertisers targeting both business and consumers including American Express, Sprint, Rogers Wireless, TD, P&G, Dell and Expedia. Passionate about approaching media management from the perspective of delivering results for clients, Maura speaks extensively to the Canadian marketing community for a variety of organizations including CARF, CMA, BRC and IAB. She sits on the Board of Directors of the Canadian IAB (Interactive Marketing Bureau) and chairs the IAB Research Council. She has also been an active member of the Canadian Marketing Association for many years. Maura chaired the 2003 Business to Business Conference, has been a Senior Judge for the Marketing Awards, is past member of the Integrated Marketing Council and teaches the CMA Media Seminar. [ Minimize ]

Dawna brings 25 years of creative and business knowledge to her role as President & CEO of henderson bas. Her wealth of experience started in photojournalism, where Dawna was a photo editor on the international desk for both the Associated Press and Canadian Press. Her photojournalist background a...
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Dawna brings 25 years of creative and business knowledge to her role as President & CEO of henderson bas. Her wealth of experience started in photojournalism, where Dawna was a photo editor on the international desk for both the Associated Press and Canadian Press. Her photojournalist background allowed her to propel into video producing, where she became an award-winning producer for her work with the first multiple screen video walls at Expo ’86. From there, Dawna joined Advertising Agency Ogilvy & Mather as an account supervisor, and garnered the fundamental agency experience required to one day run her own shop. In 1989, Dawna began to realize that her innate talent and true passion lay within the technology sector, and she quickly absorbed herself in the fast-paced world of multimedia and the internet, becoming one of the first people in Canada to have an email address. Dawna was the first Director, New Media with ICE working with such clients as Apple, Nortel, Stentor and Oracle. Followed by becoming head of new media for Karo. Dawna, long considered an industry pioneer, founded one of the first digital marketing agencies in the country in 1999. Her innovative thinking and deep understanding of the medium has attracted a blue chip client list that includes Coca-Cola Ltd., ING Direct, Joe Fresh, Molson Canadian, Capital One, eBay, Nintendo, Mercedes-Benz, Nike, and Levis Strauss & Co. To honour the contribution of her early key clients to the development of the agency, Dawna immortalized them by including them in the name of the company. The bas in henderson bas actually stands for Beer (Molson), Apparel (Levis) & Shoes (Nike). Her current responsibilities include leading henderson bas' strategic direction as well as overseeing dynamic campaigns that have produced unsurpassed results and recognition throughout the industry. As the most awarded interactive agency in Canada, henderson bas has been identified as a digital leader at global award shows such as Cannes, the London International Awards and the One Show Interactive Awards. Dawna has also been listed by Profit Magazine five years running as one of Canada's top 100 women entrepreneurs and was recently recognized by Strategy as one of the industry 's marketing “Wonder Women”. [ Minimize ]

Matt Devlin leads the digital planning team at ZenithOptimedia. He works with numerous clients including Nestlé, L'Oréal and CIBC....
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Matt Devlin leads the digital planning team at ZenithOptimedia. He works with numerous clients including Nestlé, L'Oréal and CIBC. [ Minimize ]

You could say that Dré Labre is a CD with infinite directions: when he’s not creative directing a team, he’s exploring his own photography. When he’s not engaging audiences at speaking events, he’s engaged in foot stomping medleys with his band, The Darned. When he’s not geeking out over latest tech...
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You could say that Dré Labre is a CD with infinite directions: when he’s not creative directing a team, he’s exploring his own photography. When he’s not engaging audiences at speaking events, he’s engaged in foot stomping medleys with his band, The Darned. When he’s not geeking out over latest technologies, he’s happily lo-fi with a pen and paper. And that’s just the landing page.

During his tenure at such agencies as MacLaren McCann and Blast Radius, Labre built a reputation for understanding exactly how the web could captivate and inspire. His unquestionable creativity and passion for the medium shot him to the head of the class, earning him the title of Creative Director of Tribal DDB Toronto in August 2006.

Today, he has built a reputation for showing clients exactly why the idea must lead the technology. And it’s working. If awards are the creative currency of the industry, then Labre’s pockets are jangling happily. His work has turned heads at the DMAs, the CMAs, London International, New York Festivals & the Webbys to name a few.

His strategy and artistry have earned him recognition of a senior judging position at this year’s CMAs, and historically at such lauded awards shows as the Digital Marketing Awards and the Webbys. He also routinely does speaking engagements, and impromptu ukelele sessions.

For more detailed info, access his linkedin page:
http://linkedin.com/drelabre [ Minimize ]

Jason learned how to engage a mass audience early in his career as a juggler at Canadian National Exhibition. But he ultimately chose to leave the stress of the circus arts for the serenity of a life in advertising where he’s been working for nearly 10 years.

With extensive experienc...
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Jason learned how to engage a mass audience early in his career as a juggler at Canadian National Exhibition. But he ultimately chose to leave the stress of the circus arts for the serenity of a life in advertising where he’s been working for nearly 10 years.

With extensive experience in the digital field, he has lead teams in the development of everything from microsites and huge e-commerce platforms, to mobile applications and interactive kiosks.

In his five years at TAXI, Jason’s work has earned awards all over the world including gold at Cannes, the One Show, and The ADC of New York. His clients include MINI, TELUS Mobility, Canadian Tire, McCain, and Burger King.

He still knows how to juggle but is currently unavailable for children’s parties. [ Minimize ]

Mike’s extensive involvement with the global interactive media space include board positions with the IAB, NEXTMedia, and the Microsoft Research Design Expo, where he volunteers as Co-Chair and Creative Director. Prior to Trapeze, Mike ran the Script Development program of the Harold Greenberg Fund,...
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Mike’s extensive involvement with the global interactive media space include board positions with the IAB, NEXTMedia, and the Microsoft Research Design Expo, where he volunteers as Co-Chair and Creative Director. Prior to Trapeze, Mike ran the Script Development program of the Harold Greenberg Fund, Canada's largest private script development organization. He was also the New Technologies lead for the Ontario Direct Marketing Centre and freelanced as a story editor and script consultant, working with Alliance Films, Odeon Films, The Canadian Film Centre and The Movie Network. Mike has worked as a film editor, has feature film scripts under option, and is a graduate of The University of Western Ontario (B.A.), the Ryerson Film Studies Program (with honors) and the h@bitat new media program at the Canadian Film Centre. [ Minimize ]

Ryan thinks the web is the best toy ever. Before joining henderson bas as Creative Director, he spent 10 years as a web pusher at top-notch agencies like 10plus1 and Maclaren MacCann. Dedicated to epic creative that gets results beyond oohs and aahs, Ryan has created award-winning online campaigns f...
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Ryan thinks the web is the best toy ever. Before joining henderson bas as Creative Director, he spent 10 years as a web pusher at top-notch agencies like 10plus1 and Maclaren MacCann. Dedicated to epic creative that gets results beyond oohs and aahs, Ryan has created award-winning online campaigns for clients such as Molson, Nintendo, GM, Rogers and Mercedes. [ Minimize ]

I am passionate about providing clients with integrated and effective approach to using Digital media.

I began my media career in India in 1989 and in three years rose to the position of Media Manager by consistently providing keen insight and creative media solutions to a variety of ...
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I am passionate about providing clients with integrated and effective approach to using Digital media.

I began my media career in India in 1989 and in three years rose to the position of Media Manager by consistently providing keen insight and creative media solutions to a variety of clients within the Financial, Consumer Electronics and Packaged Goods categories. Wanting to challenge my talents to the fullest, I joined M2 Universal in 1994 as a planner and research analyst focused on the traditional media business.

My love of media and need to constantly challenge myself lead me to the uncharted waters of the internet in 1995. By 1999, I was focused completely on interactive media and in 2000 launched M2 Universal Digital - a division dedicated to digital advertising.

As Vice President, Director of M2 Universal Digital, I have successfully grown the business with a dedicated team working on blue chip accounts that include General Motors of Canada, RBC Financial Group, Microsoft Canada, SONY Canada, Dairy Farmers of Canada and Johnson & Johnson.
My interests include Music and Travel.
Industry Involvement:
•Director IAB Canada (Interactive Advertising Bureau)
•VP Emerging Platforms Council IAB Canada
•Director NADBANK (Newspaper Audience Databank) [ Minimize ]

Raymond Reid is currently Director of Digital Solutions within the Starcom MediaVest Group, with specific responsibilities for establishing and leading the strategic digital vision for sibling agencies MediaVest Canada and SMG Performance Marketing. In this role, Raymond manages and leads the agenci...
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Raymond Reid is currently Director of Digital Solutions within the Starcom MediaVest Group, with specific responsibilities for establishing and leading the strategic digital vision for sibling agencies MediaVest Canada and SMG Performance Marketing. In this role, Raymond manages and leads the agencies in all aspects of Digital Advertising ranging from Search, Display, Video, Mobile and other emerging platforms. With more than 13 years of experience in online media and advertising, Raymond has worked across a broad range of industries supporting digital media including telecommunications with Clearnet Communications Inc., publishing at Harlequin Enterprises, research as a former Director of comScore Media Metrix, television broadcasting at Alliance Atlantis & CanWest, as well as consulting for IBM Global Services in Canada. Passionate about Digital Advertising, Raymond's consumer-centric philosophy and innovative thinking has proven to be highly effective in the acquisition of new business, and the development and execution of digital initiatives for leading advertisers such as Kraft, Kellogg's, Research in Motion, Conagra, and GMAC among many others. [ Minimize ]

Since the inception of advertising on the internet Trish has produced with
well over twenty agencies, production houses and television stations
across North America. Her career began at MacLaren McCann where she
project managed online marketing initiatives and web builds for Nes...
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Since the inception of advertising on the internet Trish has produced with
well over twenty agencies, production houses and television stations
across North America. Her career began at MacLaren McCann where she
project managed online marketing initiatives and web builds for Nestlé
Canada and General Motors Canada. In more recent years, Trish has delved
into broader aspects of digital production including animation, audio, and
motion graphics for TV networks and ad agencies such as, The Movie
Network, BBDO, CTV, DDB, Fallon, Goodby, Discovery Channel HD, Leo
Burnett, MTV, Much Music and Wieden+Kennedy. Remaining passionate to
digital spaces, she has also produced award winning sites for brands such
as Aquafina, Budweiser, Gatorade and Starbucks. At Lowe Roche, Trish
had been instrumental in the production of mypuppyschool.ca for Purina, a
global holiday site for Stella Artois, as well as overseeing the digital
development of campaigns for Audi, Johnson & Johnson, Miele and The
Toronto Zoo. [ Minimize ]

Goodwin oversees the MacLaren MRM organization in Toronto Canada. A results-oriented marketer with a focus on product innovation, Goodwin ensures our clients achieve their goals by building strong teams with the right expertise and skill sets to meet and exceed their needs. Goodwin began his caree...
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Goodwin oversees the MacLaren MRM organization in Toronto Canada. A results-oriented marketer with a focus on product innovation, Goodwin ensures our clients achieve their goals by building strong teams with the right expertise and skill sets to meet and exceed their needs. Goodwin began his career in marketing-communications 22 years ago in market research and quickly gravitated to those communication disciplines that generated tangible results, namely, promotion, direct, database and interactive marketing. He has gained valuable experience across many industry categories managing clients such as Esso, Petro-Canada, Coca-Cola, Evian Water, Scotiabank, Royal Bank, Bell Canada, McDonalds, Shoppers Drug Mart and General Motors. Before joining MacLaren MRM in 2004, Goodwin was with Cossette Communication Group for 12 years in numerous leadership positions. [ Minimize ]

Ted Boyd is CEO and Partner at Digital Marketing Agency 58Ninety Inc., where he has created interactive marketing strategies and solutions for clients such as Canadian Tire, Molson Canada, CTVglobemedia, OLG, Unilever, Workopolis, and WWE. He has 25 years marketing and sales experience, including ...
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Ted Boyd is CEO and Partner at Digital Marketing Agency 58Ninety Inc., where he has created interactive marketing strategies and solutions for clients such as Canadian Tire, Molson Canada, CTVglobemedia, OLG, Unilever, Workopolis, and WWE. He has 25 years marketing and sales experience, including 15 years in interactive marketing. Previously, Ted was President and CEO of Iceberg Media.com, a pioneering Canadian Internet Radio broadcaster, which was acquired by Standard Radio in 2002. Before joining Iceberg, he held the position of President at e-commerce book retailing company, Indigo Online. Prior to this, he served as Senior Vice President of New Media & New Business for Young and Rubicam Canada, where he provided interactive strategies for a variety of clients including Ford Motor Company of Canada Ltd., Whitehall-Robins, Colgate Palmolive, AGF, Citibank, H&R Block and Toronto.com. Ted is the founding President of the Interactive Advertising Bureau of Canada, is a past Director of the National Advertising Benevolent Society and sits on the Canadian Board of The Audit Bureau of Circulation. [ Minimize ]

Andrea started her career in online marketing at the Best Buy Canada head office in British Columbia. As Assistant Marketing Manager, E-Commerce she began to build marketing plans to grow online sales for futureshop.ca. This foray into digital media planning and buying opened the door to manage a...
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Andrea started her career in online marketing at the Best Buy Canada head office in British Columbia. As Assistant Marketing Manager, E-Commerce she began to build marketing plans to grow online sales for futureshop.ca. This foray into digital media planning and buying opened the door to manage and launch an online brand strategy for a new e-commerce site – bestbuy.ca.

After three years with Best Buy, she moved on to leverage her real estate knowledge and experience accepting the challenge to be the Real Estate Marketing Manager for a local developer in Vancouver. She managed agency partners to lead multi-media advertising programs and event-based promotions to launch major condominium projects throughout Greater Vancouver.

In early 2007 Andrea made the move out East and joined OMD Toronto as a Senior Digital Strategist. She led the digital media strategy for clients including Dell, McDonald’s, VISA, Leap Frog Canada, Unicef and Epson. Tapping into her media creativity and strategic thinking, she was also involved in several new business pitches, including the winning pitch for VISA, Universal Music and Mercedes-Benz (Digital).

Currently she is the Manager, Emerging Media for OMD Canada. Her role dedicates time and resources to award-worthy media ideation and research on innovative technology that will lead the future of emerging media platforms. This knowledge is shared across the country bringing all OMD clients to a new level of media creativity.

A member of the Omnicom’s Global Digital Native’s Alliance, Andrea strives to bring the newest and greatest ideas to the forefront of OMD Canada’s continued growth and success.
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Having spent the last 10 plus years in the digital and interactive space Rodney has seen both sides of the business, client side running HBC.com and Rogers.com and agency side at OMD Digital and now at Mediaedge:cia. Various clients such as BMO Investorline, Nissan, Dell, and BMO Mastercard have hel...
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Having spent the last 10 plus years in the digital and interactive space Rodney has seen both sides of the business, client side running HBC.com and Rogers.com and agency side at OMD Digital and now at Mediaedge:cia. Various clients such as BMO Investorline, Nissan, Dell, and BMO Mastercard have help Rodney develop a consumer centric approach to communication planning and strategy. Rodney is currently managing the MEC Interaction team that has seen its head count double along with billings increase by 200% with great clients like Ford, Molson, Ontario Tourism to name a few. Having an in depth knowledge of the digital and emerging market space along with the traditional business background helps Rodney drive forward innovative programs that hit the bottom line for clients. When not at work or traveling you can always find Rodney on the golf course. [ Minimize ]

Barry has been on the advertising scene since 1992 where he worked at Saatchi & Saatchi, BBDO and Communique. He then entered the digital world in 1999 before starting Dashboard in 2001. This background has provided him with a media agnostic view of branding that has benefited Barry’s clients over t...
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Barry has been on the advertising scene since 1992 where he worked at Saatchi & Saatchi, BBDO and Communique. He then entered the digital world in 1999 before starting Dashboard in 2001. This background has provided him with a media agnostic view of branding that has benefited Barry’s clients over the years. Since founding Dashboard, the company has since grown due to a wide group of talented individuals winning clients that include Hellmann’s, Vaseline, Post-It, 3M, Toyota, LCBO, H&R Block, Ontario Toyota Dealers and many more. Unorthodox thinking mixed with strong strategic development of brands across all media have established Dashboard as a respected digital innovator. [ Minimize ]