Digital Launch Pad Past Winners
BANFF Digital Launch Pad 2011
Foodtree Media Inc.
Foodtree is a platform that makes it easy to share detailed food and food source information with friends and neighbors, bringing food communities closer to the people feeding them. Using Foodtree’s mobile app, food lovers can take photos of fresh food in their community, and identify where it’s from and where to buy it. Using Foodtree’s web platform, food producers and brands can give consumers insight into sourcing and production methods, identify and grow their customer base, and make transparency a competitive advantage.
nextMEDIA @ NATPE 2011
Stitch Media - Moderation Town
Moderation Town satirizes the worst of Internet culture by revealing how online attitudes affect average, normal people in the real world. Moderation Town is an interactive web series. Nearly every scene contains a cast member interacting with users online and the conflict between the moderation staff and the 'internet at large' allows the perfect narrative vehicle to involve the audience as a foil.
nextMEDIA Toronto 2010
Ayogo Games - Healthseeker
Developed by Ayogo in collaboration with the Diabetes Hands Foundation and the Joslin Diabetes Centre (Harvard Medical School) and funded by Boeringher Ingleheim Pharmaceuticals Inc., Healthseeker is the world's first serious health-based game of its kind. Heathseeker is designed to motivate better lifestyle choices by people living with diabetes, so that they improve both their nutritional and physical health. The game is garnering North America-wide media and health-industry attention for it's unique approach to one of the most important problems facing our society today.
By using a game design approach that will be familiar to players of popular casual social games, Healthseeker uses achievements, virtual prizes, and gifting to create instant rewards for healthy behaviour.
X-Weighted.com is an online spin-off of the popular TV series. The site acts as an online community centre, providing all the tools and resources needed to bring about a personal transformation. It also provides a Social Support Network for its users. Interactive features allow users to share information, stories, struggles and successes, and keep them connected and inspired on their journey from “before” to “after”.
The XWEIGHTED.COM NATIONAL CHALLEGE offers a unique opportunity for Canadians from every province and territory to rid themselves of excess weight, get fit and embrace a new, healthy way of life. The challenge launched across Canada on January 9, 2010. All participants registered with XWEIGHTED.COM have access to a 26-week strategic weight loss and fitness plan, including expert videos with demonstrations, tips and additional information. XWEIGHTED.COM is all about empowering individuals to make permanent behavioural changes: eating less, exercising more and embracing a healthy, active lifestyle.
"It was a huge honour for us to win the award for Hottest New Digital Kid on the Block. We were especially thrilled for the exposure to industry experts and our peers."
-Ali DeBold, Co-founder, ChickAdvisor Inc.
ChickAdvisor is a place for you to air your opinion and read reviews about your favourite products and places.
They blog about the latest trends, share recipes, and advice in the forums, throw parties and hook members up with free swag through their product review club.
Hilarious, informative and deliciously demented, Bitchin' Kitchen is a brand new cooking show and cross-platform sensation for a new generation of foodies. From one night stand breakfasts to dump 'em desserts, twisted mastermind and chef-comedienne Nadia G offers recipes, lifestyle tips and more madness than you can shake a zucchini at! This program is based on the wildly popular web series.
The irreverant series stars Nadia G. alongside Panos da Fish n' Meat Guy, The Spice Agent, and Hans the Scantily-Clad Food Correspondent.
