Geoffrey is an advertising legend. Ask anyone, even his dog. He founded his own agency in 1991 with the philosophy that you should outsmart the competition, not outspend them – a belief that has led to incredible success. His agency has been a top 10 agency for over 19 years and been named Agency of...
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Geoffrey is an advertising legend. Ask anyone, even his dog. He founded his own agency in 1991 with the philosophy that you should outsmart the competition, not outspend them – a belief that has led to incredible success. His agency has been a top 10 agency for over 19 years and been named Agency of the Year seven times, Agency of the Decade, and Ad Age's International Agency of the Year. Just to keep busy he co-founded Dogbook with his son Alexandre. Happily married to the same wonderful woman, four amazingly talented kids (of course) and a crazy dog, life is pretty darn swell.

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Dawna brings 25 years of creative and business knowledge to her role as President & CEO of henderson bas. Her wealth of experience began in photojournalism, where Dawna was a photo editor on the international desk for both the Associated Press and Canadian Press. Her photojournalist background all...
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Dawna brings 25 years of creative and business knowledge to her role as President & CEO of henderson bas. Her wealth of experience began in photojournalism, where Dawna was a photo editor on the international desk for both the Associated Press and Canadian Press. Her photojournalist background allowed her to propel herself into video producing, where she became an award-winning producer for her work with the first multiple screen video walls at Expo ’86.

From there, Dawna joined advertising agency Ogilvy & Mather as an account supervisor, and garnered the fundamental agency experience required to one day run her own shop. In 1989, Dawna began to realize that her innate talent and true passion lay within the technology sector, and she quickly absorbed herself in the fast-paced world of multimedia and the internet, becoming one of the first people in Canada to have an email address. Dawna was the first Director, New Media with ICE working with such clients as Apple, Nortel, Stentor and Oracle. This was followed by her rise to head of new media for Karo.

Dawna, long considered an industry pioneer, founded one of the first digital marketing agencies in the country in 1999. Her innovative thinking and deep understanding of the medium has attracted a blue chip client list that includes Coca-Cola Ltd., ING Direct, Joe Fresh, Molson Canadian, Capital One, eBay, Nintendo, Mercedes-Benz, Nike, and Levis Strauss & Co. To honour the contribution of her early key clients to the development of the agency, Dawna immortalized them by including them in the name of the company. The bas in henderson bas actually stands for Beer (Molson), Apparel (Levis) & Shoes (Nike).

Her current responsibilities include leading henderson bas' strategic direction as well as overseeing dynamic campaigns that have produced unsurpassed results and recognition throughout the industry. As the most awarded interactive agency in Canada, henderson bas has been identified as a digital leader at global award shows such as Cannes, the London International Awards and the One Show Interactive Awards. Dawna has also been listed by Profit Magazine five years running as one of Canada's top 100 women entrepreneurs and was recently recognized by Strategy as one of the industry 's marketing “Wonder Women”. [ Minimize ]

Carolyn is the Media Director at Neo@Ogilvy, a direct and digital media arm of OgilvyOne whose clients include IBM, Cisco, and American Express. Her passion for interactive marketing and her belief in the Internet as a viable marketing channel within 360 Degree Brand Stewardship has helped her push...
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Carolyn is the Media Director at Neo@Ogilvy, a direct and digital media arm of OgilvyOne whose clients include IBM, Cisco, and American Express. Her passion for interactive marketing and her belief in the Internet as a viable marketing channel within 360 Degree Brand Stewardship has helped her push the medium to the forefront of clients’ marketing plans.

Before returning to Ogilvy in January 2006, Carolyn was Director of Audience Development and Group Account Director at Henderson bas, where she developed digital campaigns for Mercedes Benz Canada, Levi’s Canada, ING DIRECT and Capital One Canada.

Advertising Region:
Canada

Brands Represent:
IBM, Cisco, American Express, Cogeco

Audiences Interested in:
Business to Business, Adults 25-54 with above average House Hold Income, C Level Executives, IT Directors.

Interests:
Online media properties, Content integration opportunities, Search Marketing.

Best Ways to Pitch:
Email.

Pitch Irritations:
Too long.

Examples of work:
http://www.cbc.ca/smartshift/
http://www.theglobeandmail.com/report-on-business/25/whos-your-transformational-canadian/article1706122/
http://www.facebook.com/americanexpress#!/AmericanExpressCanada

Contact for Submissions:
Carolyn.convey@ogilvy.com

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Ted Boyd is CEO and Partner at digital marketing agency 58Ninety Inc., where he has created interactive marketing strategies and solutions for clients such as Canadian Tire, Molson Canada, CTVglobemedia, OLG, Unilever, Workopolis, and WWE. He has 25 years marketing and sales experience, including ...
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Ted Boyd is CEO and Partner at digital marketing agency 58Ninety Inc., where he has created interactive marketing strategies and solutions for clients such as Canadian Tire, Molson Canada, CTVglobemedia, OLG, Unilever, Workopolis, and WWE. He has 25 years marketing and sales experience, including 15 years in interactive marketing.

Previously, Ted was President and CEO of Iceberg Media.com, a pioneering Canadian internet radio broadcaster, which was acquired by Standard Radio in 2002. Before joining Iceberg, he held the position of President at e-commerce book retailing company Indigo Online. Prior to this, he served as Senior Vice President of New Media & New Business for Young and Rubicam Canada, where he provided interactive strategies for a variety of clients including Ford Motor Company of Canada Ltd., Whitehall-Robins, Colgate Palmolive, AGF, Citibank, H&R Block and Toronto.com.

Ted is the founding President of the Interactive Advertising Bureau of Canada, is a past Director of the National Advertising Benevolent Society and sits on the Canadian Board of The Audit Bureau of Circulation. [ Minimize ]

Quizative is Adrian’s most ambitious vision of a new creative agency for an evolving digital economy. Quizative is where he cooks the ingredients of ideas, business, technology, and evolving markets into a compelling recipe for innovation and change.

Adrian’s career has focused on the...
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Quizative is Adrian’s most ambitious vision of a new creative agency for an evolving digital economy. Quizative is where he cooks the ingredients of ideas, business, technology, and evolving markets into a compelling recipe for innovation and change.

Adrian’s career has focused on the interchange of business, technology and marketing throughout a decade and a half of roles at IBM, Rare Medium, Publicis, and FUSE Marketing Group. As a digital marketing pioneer, Adrian has been featured in publications such as Marketing Magazine, Strategy Magazine, Canadian Business, CBC, the Globe & Mail and the National Post and is involved with the Interactive Advertising Bureau and the Canadian Marketing Association as an instructor of the eMarketing Certificate Course. For the second year, Adrian is co-chair of the annual CMA/Marketing Magazine Digital Marketing Conference and will be chairing the 2009 Marketing Magazine Digital Marketing Awards.

His leadership, knowledge and sensibility have helped to build two thriving digital marketing practices for Publicis and FUSE. He has helped clients including Canada Post, Canadian Tire, CIBC, GE Money, HP, Interac, Kia, National Post, Panasonic, Rogers, Sony, Telus, Tetley, and Wal-Mart to understand their customer needs and develop digital marketing strategies that drive business results.

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I am passionate about providing clients with integrated and effective approaches to using gigital media.

I began my media career in India in 1989 and in three years rose to the position of Media Manager by consistently providing keen insight and creative media solutions to a variety o...
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I am passionate about providing clients with integrated and effective approaches to using gigital media.

I began my media career in India in 1989 and in three years rose to the position of Media Manager by consistently providing keen insight and creative media solutions to a variety of clients within the Financial, Consumer Electronics and Packaged Goods sectors. Wanting to challenge myself to the fullest, I joined M2 Universal in 1994 as a planner and research analyst focused on the traditional media business.

My love of media and need to constantly challenge myself lead me to the uncharted waters of the internet in 1995. By 1999, I was focused completely on interactive media and in 2000 launched M2 Universal Digital - a division dedicated to digital advertising.

As Vice President, Director of M2 Universal Digital, I have successfully grown the business with a dedicated team working on blue chip accounts that include General Motors of Canada, RBC Financial Group, Microsoft Canada, SONY Canada, Dairy Farmers of Canada and Johnson & Johnson. [ Minimize ]

Barry has been on the advertising scene since 1992, when he began at Saatchi & Saatchi, BBDO and Communique. He entered the digital world in 1999 before starting Dashboard in 2001. This background has provided him with a media agnostic view of branding that has benefited Barry’s clients over the yea...
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Barry has been on the advertising scene since 1992, when he began at Saatchi & Saatchi, BBDO and Communique. He entered the digital world in 1999 before starting Dashboard in 2001. This background has provided him with a media agnostic view of branding that has benefited Barry’s clients over the years. Since founding Dashboard, the company has since grown due to a wide group of talented individuals winning clients that include Hellmann’s, Vaseline, Post-It, 3M, Toyota, LCBO, H&R Block, Ontario Toyota Dealers and many more. Unorthodox thinking mixed with strong strategic development of brands across all media have established Dashboard as a respected digital innovator.

Advertising Region:
Canada/US.

Brands Represent:
ING Direct, LCBO, Ontario Toyota Dealers, Hellmann’s, Vaseline, 3M, H&R Block, Atlantic Lottery Corporation

Audiences Interested in:
Men and Women 18 plus

Interests:
Technology, talent, media opportunities.

Best Ways to Pitch:
One on one meeting.

Pitch Irritations:
Expectations of free work.

Examples of work:
www.dashboard.ca for full listing

Contact for Submissions:
Barry Hillier, CVO, barry@dashboard.ca

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Matt brings over 15 years of experience in the interactive, advertising and public relations industry.

He began his career in Public Relations & event marketing before making the switch to interactive in 1998. In transitioning to the digital channel, Matt was director of e-marketing a...
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Matt brings over 15 years of experience in the interactive, advertising and public relations industry.

He began his career in Public Relations & event marketing before making the switch to interactive in 1998. In transitioning to the digital channel, Matt was director of e-marketing at Devlin Applied Design, where he launched the first ever MAC Cosmetics e-commerce web site in 1998, and managed online acquisition campaigns for MSN "free" Hotmail and CIBC's online banking. Following Devlin, Matt led the VISA business at Leo Burnett, as well as driving integrated campaigns for AOL, Wrigley and Maytag.

In 2002, Matt went to Tribal DDB to help re-build their Toronto office. Over 5 years, Matt led key national accounts and award-winning integrated work for clients such as BMO InvestorLine, Canadian Tourism Commission, and Gatorade. During his tenure, the Toronto office grew by 200%, and won Digital Agency of the year in 2005

In 2007, Matt joined Proximity as VP, Client Service Director, Interactive with a proven track record in integration and innovation. Since it's Digital AOY Win in 2007, Proximity has doubled in size and has secured digital and CRM AOR relationships with global blue chip clients like Gillette, HP and Monster.com plus Canadian-specific clients like Mars, Campbell's, Pepsi-QTG, Frito-Lay, New Balance, Mitsubishi amongst others. 2008/9 were also years of creative recognition with a shortlist at Cannes and wins at the Digital Marketing Awards, CMAs, DMA Echos, Bessies, Applied Arts, Communications Arts, AdWeek's Buzz Awards, OMMA and W3 awards.

Currently, as SVP, Managing Director, Matt leads a team of 140 digital specialists in the Toronto HQ with sister offices in New York, Cincinnati, Montreal, Minneapolis and Chicago. Matt also sits on the Advisory Board for nextMedia, the Google Agency Council, Mobile Marketing Association (MMA) and is actively involved in the North American interactive community. [ Minimize ]

Ryan thinks the web is the best toy ever. Before joining henderson bas as Creative Director, he spent 10 years as a web pusher at top-notch agencies like 10plus1 and Maclaren MacCann. Dedicated to epic creative that gets results beyond oohs and aahs, Ryan has created award-winning online campaigns f...
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Ryan thinks the web is the best toy ever. Before joining henderson bas as Creative Director, he spent 10 years as a web pusher at top-notch agencies like 10plus1 and Maclaren MacCann. Dedicated to epic creative that gets results beyond oohs and aahs, Ryan has created award-winning online campaigns for clients such as Molson, Nintendo, GM, Rogers and Mercedes. [ Minimize ]

Ariel Vinizki is a Toronto-based marketing specialist with a track record of developing innovative and impactful brand building programs, across all communication channels, for some of the world’s greatest brands. Currently a Group Account Director at MacLaren McCann, he leads the Lotto 6/49 and Xb...
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Ariel Vinizki is a Toronto-based marketing specialist with a track record of developing innovative and impactful brand building programs, across all communication channels, for some of the world’s greatest brands. Currently a Group Account Director at MacLaren McCann, he leads the Lotto 6/49 and Xbox accounts while pursuing new business. Most recently he helped launch Kinect for Xbox 360 and produced the new Cloud 649 campaign for Lotto 6/49. Over the past decade he has developed numerous award winning programs, including the Halo ODST Alternate Reality Game that has been honored at the One Show, Marketing Awards, Digital Marketing Awards and Applied Arts Interactive Awards. Ariel sits on the Advisory Board for Sanitizements Media and nextMEDIA, an annual conference where the world's leading-edge content creators, aggregators, and solution-providers meet to develop key business relationships. After graduating from the University of Western Ontario's Ivey Business School in 1996, he spent a year living and teaching in Seoul, S. Korea. Prior to joining MacLaren McCann, Ariel worked for London UK-based digital consultancy Panlogic where he consulted clients on how to extend their brands into the on-line environment, and for Leo Burnett where he handled the Coca-Cola, Pillsbury and Green Giant accounts.

Advertising Region:
Canada

Brands Represent:
Xbox, Lotto 6/49

Audiences Interested in:
Anyone over 18 for OLG; Males 13-35 for Xbox

Interests:
Anything that is going to serve my clients’ brands.

Best Ways to Pitch:
Email or meeting

Pitch Irritations:
Show me what’s in it for us – not just how great your property is; give me metrics of success to evaluate it on.

Contact for Submissions:
ariel.vinizki@maclaren.com

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Chris has oversight for MediaCom's Interactive and Experiential Business, where he and his team support a client portfolio including the likes of P & G, Canadian Tire, Audi, Winners and Diageo.

Prior to joining MediaCom in early 2010, Chris spent the previous four years running Canadi...
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Chris has oversight for MediaCom's Interactive and Experiential Business, where he and his team support a client portfolio including the likes of P & G, Canadian Tire, Audi, Winners and Diageo.

Prior to joining MediaCom in early 2010, Chris spent the previous four years running Canadian Tire Online. Aside from his digital tenure, Chris enjoyed other roles at Canadian Tire including progressive positions in merchandising and advertising including three years running Canadian Tire’s iconic flyer program.

Chris is an active member of the digital community and has been on the advisory board for both the CMA and nextMedia. Chris has also been a judge for the Canadian New Media Awards and has been a regular panelsit at the CMA Digital Events as well as at the annual Bazaarvoice Social Media Summit.

Chris is married with three Children - all of whom have cooler Facebook connections than their dad. [ Minimize ]

Maura Hanley, President, BigReach Learning, is an advertising industry veteran with 20 years experience and a passion for learning. Maura has consistently kept pace with the latest in marketing innovation including everything from performance analytics to social media and mobile tactics. She has w...
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Maura Hanley, President, BigReach Learning, is an advertising industry veteran with 20 years experience and a passion for learning. Maura has consistently kept pace with the latest in marketing innovation including everything from performance analytics to social media and mobile tactics. She has worked with advertisers in a variety of categories including telecommunication, financial, automotive, pharmaceutical, travel, retail and package goods. Her expertise includes both brand and direct marketing.

Maura started her career at a full service agency, planning and buying print, TV, and radio campaigns for a variety of advertisers in the media department of Ogilvy&Mather (now Mindshare). She then put her media knowledge to use at Unitel, joining the marketing department of the telecommunications company in the early days of long distance deregulation. She worked closely with the advertising agency and marketing operations, gaining experience in direct marketing and customer database segmentation. Maura executed her first online campaign at Unitel, sponsoring a bulleting board in 1994.

As an Account Director at HYPN (now PHD), Maura lead the media strategy for the launch of Sprint’s The Most for Business and the America Express AirMiles and Blue Cards. In 1998 she joined MBS (now MediaCom) to launch a Direct Response division. Two years later she launched the Digital division. Under Maura’s leadership, these divisions have grown to be among the largest and most successful in Canada. Maura has developed digital media strategies for a diverse group of clients including TD Canada Trust, Rogers, Canadian Tire, Expedia and P&G.

With the relaunch of BigReach Learning, Maura comes full circle back to sharing knowledge. Her first job out of university was teaching English in China at the Sichuan Institute of Foreign Languages in 1986.

Advertising Region:
Canada.

Brands Represent:
I am currently consulting with a variety of marketers and publishers.

Interests:
Technology, online media properties, content ideas.

Best Ways to Pitch:
Email.

Pitch Irritations:
I am currently consulting with publishers on how they package and pitch their assets (ad space, content, research) to media buyers and advertisers and am happy to pass on advice in one to one meetings at nextMEDIA.

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It all started in 1977 with a Pong console and a state-of-the-art black and white television. Five long years later that evolved to an Atari 2600 and Asteroids was the game of choice,
until Donkey Kong was brought home. Since then, I've traveled to Tuscany and completed the very immersive As...
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It all started in 1977 with a Pong console and a state-of-the-art black and white television. Five long years later that evolved to an Atari 2600 and Asteroids was the game of choice,
until Donkey Kong was brought home. Since then, I've traveled to Tuscany and completed the very immersive Assassin's Creed II.

These days I direct digital practices in advertising communications for the likes of Audi, Crystal Head Vodka, J&J, Mackenzie Financial, Nestlé (Purina), The Toronto Zoo and more. I specialize in leading teams and clients to evolve and innovate while keeping work objectives in mind.

I love what I do and can't wait for the next big game changer. You might think I'm referring to Ubisoft's release of AC Brotherhood but no, I mean in our crazy by-the-second industry. In the meantime, I'll continue to grow up in these exciting digital times.

Advertising Region:
Toronto (Local), Canada, North America, Global

Brands Represent:
Crystal Head Vodka, Purina Petcare Canada and The Toronto Zoo

Audiences Interested in:
Men & women between the age of 20-45. Pet owners (Families, everyone. Parents of school-aged kids.

Interests:
Technology and content ideas.

Best Ways to Pitch:
Proof of concept - sample work, previous clients, proposals (online) and screenings (in person)

Pitch Irritations:
Know your audience

Examples of work:
Can be seen via our blog: digital.loweroche.com

Contact for Submissions:
trish@loweroche.com

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