Wednesday November 19th
09:00 - 09:25

Registration
CiRCA Ballroom

Wednesday November 19th
09:25 - 09:30

Opening
CiRCA Ballroom

Introduced by
Mark Greenspan, Director, Digital Media - - Achilles Media Ltd.

Wednesday November 19th
09:30 - 10:00

Keynote
CiRCA Ballroom

Susan Bonds, President & CEO of the award-winning immersive entertainment agency, 42 Entertainment, talks about work on the company’s latest ARG (Alternative Reality Game) -- The Dark Knight. This game, developed for Warner Bros., played-out across off and on-line platforms and attracted fans from over 70 countries. Open up your imagination and better understand how to:

• Seamlessly integrate brands into your storytelling initiatives.
• Harness the digital media to engage customers in a way that no other medium can deliver.
• Forge the types of relationships and pitches needed to convince big brands to experiment in the digital media space.

Speaker
Susan Bonds, Chief Executive Officer - - 42 Entertainment

Wednesday November 19th
10:00 - 10:40

Master Class

In Partnership with:
Blake, Cassels & Graydon LLP

Join Sunny Handa, Partner, Blakes (Montreal) and Francis Chang, Partner, Blakes (Vancouver) as they offer insights on common legal and business issues arising in the areas of virtual reality, gaming and international digital media deals. What are some legal issues to be aware of for those operating in the gaming and virtual reality space? How should you be protecting and negotiating your content rights across digital platforms? What are some key issues to consider in negotiating and drafting contracts involving intellectual property and technology?

Speaker
Francis Chang, Partner - Corporate - Blake, Cassels & Graydon LLP
Sunny Handa, Partner - Intellectual Property - Blake, Cassels & Graydon LLP

Wednesday November 19th
10:00 - 10:45

Session
CiRCA Ballroom

How can you enhance your business and your brand by positioning yourself within a social community? Do brands have a place in social media networks? Is social media a cost effective and easy way to meaningfully connect with your audience or a complex labyrinth filled with potential risks and meant only for user communication and interaction? Join experts in the social media space as they share:

•The skills needed to grow and manage virtual communities -- now and in the future.
•The different techniques required to take your brand into social communities.
•Why the ‘community manager’ will be the role of the future.

Moderator
Eli Singer, Independent Consultant - Social media, Branding, Community Building -

Speaker
Dave Stevens, General Manager - - MySpace Canada
Will Pate, Community Manager/Evangelist - - VenCorps/ConceptShare
Nadia Nascimento, Product Strategist - - memelabs video contest platform
Diana Gallo, Interactive + Social Media Manager - - Cineplex Entertainment

Wednesday November 19th
10:45 - 11:15

Coffee Break
CiRCA

In Partnership with:
History Makers: International Summit of History and Current Affairs Producers

Partner Introductions:
Marie Natanson, Program Producer, History Makers 2008 - - Achilles Media

Wednesday November 19th
11:15 - 11:45

Session
CiRCA Ballroom

In Partnership with:
Canadian Innovation Exchange

Ever heard of the semantic web? Cloud computing? The Transmission Effect? Time to check out the most up up-to-date and exciting emerging trends. This is one session not to be missed. Don’t get left behind!

Speaker
Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab - - Interpublic Emerging Media Lab

Wednesday November 19th
11:45 - 12:45

Session
CiRCA Ballroom

In Partnership with:
Corus Entertainment

Find out ways to engage with consumers through a variety of platforms (online, in-game, social media and mobile). See examples of the best way to build and create an experience, an application, a communications strategy that consumers want, desire and will respond to. Hear first hand case studies on creating an award winning engagement initiative through online, gaming, mobile and social media.

• Match the brand to the right engagement initiative.
• Approach a deal, broker a deal and make money in the deal.
• Monetize: measure the ROI of engagement.

Partner Introductions:
Jason Chaney, Director, Emerging Platform Ventures - Content - Corus Entertainment

Moderator
Kate Hanley, President - - Digital Theory Media Consulting

Speaker
Warren Tomlin, Chief Creative Officer - - Fuel Industries
Brady Murphy, Managing Partner - - Vortex Mobile
David U.K., Managing Director, Worldwide - - Heavy.com
Pamela Ouellette, Brand Manager, Molson Canadian - Marketing - Molson Canada
Joe Casale, President and CEO - - Casale Media

Wednesday November 19th
12:45 - 13:45

Lunch
CiRCA

In Partnership with:
MySpace Canada

Join fellow delegates and mull over business scenarios along with your main.

Partner Introductions:
Dave Stevens, General Manager - - MySpace Canada

Wednesday November 19th
13:45 - 14:15

Keynote
CiRCA Ballroom

In Partnership with:
Canoe.ca

The 2008 Summer Olympics were the single biggest television event in history and exhaustively researched cross-media learnings are crossing the border to Canada. Nick Johnson, Vice President, Digital Media Sales for NBC Universal presents research findings from NBCU's cross-media audience and advertiser research and lessons learned from digital and analog usage during the Beijing games. Also gain insider knowledge on effective cross-platform marketing tactics, impact on brands, implications for advertisers.

Partner Introductions:
Dominique-Sebastien Forest, General Manager - Digital Media and e-Commerce - QMI

Speaker
Nick Johnson, Vice President - Digital Media Sales - NBC Universal

Wednesday November 19th
14:15 - 14:40

Session
CiRCA Ballroom

Find out how to make your advertising accountable. This instructive session will address what measurement sources are available to advertisers in the digital space. Share an analyst’s perspective on the future of measurement and the potential of engagement marketing. Delve into these critical questions: Can online advertising ever match the revenues from TV advertising? How can ad networks, e-mail engines and campaign management systems connect? Can data be used to drive a dynamic participatory storytelling process?

Speaker
David Beaton, Senior Partner & CEO - - Custometrics

Wednesday November 19th
14:40 - 15:10

Networking Break
CiRCA

In Partnership with:
Just Comedy

Partner Introductions:
Deborah Day, Producer & Consultant - - Achilles Media Ltd.

Wednesday November 19th
15:10 - 15:55

Session
CiRCA Ballroom

In Partnership with:
NOKIA

Mobile marketing evangelists offer their expertise and insight on how brands, broadcasters and content owners can build a direct relationship to consumers through the mobile phone. Find out how to drive business, secure supporting ad revenue, and align your company to winning mobile applications, campaigns and domains.

Partner Introductions:
Trevor Madigan, Americas Manager, Entertainment & Communities - Software & Services GTM - NOKIA

Moderator
Gary Schwartz, CEO - - Impact Mobile

Speaker
Michael Carter, President - - MyThum Interactive Inc.
Gary Yentin, Executive Consultant - - QuattroWireless
Stacey Grant-Thompson, VP Strategic Projects - Strategic Projects - Rogers Wireless
Mark Ferrier, Founding Partner - - TRAFFIKGroup

Wednesday November 19th
15:10 - 15:55

Master Class
CiRCA Skyy Lounge

In Partnership with:
Bell Broadcast and New Media Fund

Agencies are openly looking for content that will align with their brands and help create the ‘next big hit’. This means online content creators play an increasingly prominent role in advertising campaigns, helping create some of the webs most popular branded content. Join this session for an off-line, no hold barred, frank look at what happens when online content creators work with ad agencies. Find out how to:

•Connect the dots and create a valuable tool kit for the agency.
•Pitch to the right people.
•Make a winning pitch - 'wow them!'

Partner Introductions:
Andra Sheffer, Executive Director - - Bell Broadcast and New Media Fund

Moderator
Rita Carbone Fleury, Marketing & Business Development - - Bell Broadcast and New Media Fund

Speaker
Ryan Wolman, Creative Director - Creative - Henderson Bas
Andrew Cherwenka, VP - Biz Dev - Trapeze

Wednesday November 19th
15:55 - 16:40

Session
CiRCA Ballroom

In Partnership with:
Delvinia Interactive Inc.

Canada’s agency experts teach you how to make the most of digital media in your marketing mix. Understand how agencies are embracing digital media as an advertising platform, and which channels and campaigns yield the greatest results.

•Analyze the impact of new trends in digital media and what it means for the media buying community.
•Create a brand communications strategy with the next generation advertising of video, online games, social networks and virtual worlds.
•Understand how to create attractive services for advertisers and their audiences.

Partner Introductions:
Adam Froman, President - - Delvinia Interactive Inc.

Moderator
Tomer Strolight, President - - Torstar Digital

Speaker
Peter Vaz, VP Director - Digital Communications - M2 Universal
Maura Hanley, Managing Director - Interactive - MediaCom
Aleiza Alerta, Director, Digital Communications - Digital - Carat Digital
Caroline Moul, Digital Group Manager - PHDiQ - PHD Canada

Wednesday November 19th
16:40 - 16:55

Session
CiRCA Ballroom

Wednesday November 19th
17:00 - 18:30

Reception
CiRCA Ballroom

In Partnership with:
Casale Media

Meet and mingle with fellow delegates and speakers over refreshments.

Partner Introductions:
Victor Amorim, National Sales Manager - - Casale Media