Tuesday November 18th
08:25 - 09:00

Registration
CiRCA

Tuesday November 18th
08:30 - 09:00

Breakfast
CiRCA Skyy Lounge

Kick start your day with a light breakfast while getting to know your fellow delegates.

Tuesday November 18th
09:00 - 09:05

Opening
CiRCA Ballroom

Robert Montgomery, CEO, Achilles Media, and Mark Greenspan, Director, Digital Media, Achilles Media, welcome you to nextMEDIA and offer a taste of what’s ahead over the next two days of the conference.

Introduced by
Robert Montgomery, CEO - - Achilles Media Ltd.
Mark Greenspan, Director, Digital Media - - Achilles Media Ltd.

Tuesday November 18th
09:05 - 09:35

Session
CiRCA Ballroom

Join Shelly Palmer, Managing Director, Advanced Media Ventures Group, award-winning inventor, technologist, composer and television producer. Find out from Shelly’s critical and often skeptical voice, what the worldwide financial crisis means for the media and entertainment sectors. Should we listen to the impending rumblings of ‘doom and gloom’ or rub our paws together and feel secure that media is one market that’s not about to hit the skids? Will digital media continue to be a revenue driver? Will the rise of the so called “freeconomy” save us all? How can we as a business, make sure the media industry continues to thrive?

Speaker
Shelton Palmer, Managing Director - - Advanced Media Ventures Group

Tuesday November 18th
09:35 - 10:20

Session
CiRCA Ballroom

In Partnership with:
Astral Media

Multiple platforms of distribution, changing audience habits and new production techniques are making for fierce competition between broadcasters and creating opportunities for new entrants to the market. Join a collection of incumbents and new players as they discuss how they have led their organizations through the threats and opportunities created by a rapidly expanding digital media market. Find out what it takes to:

•Skillfully expand your programming initiatives to leverage opportunities across online and mobile.
•Refine your sales and licensing strategy to capitalize on shifting eyeballs and ad dollars.
•Successfully manage the resources and people needed to evolve your business.
•Profitably insert yourself into the new value chain.

Partner Introductions:
Caroline Soucy, Director - - TELETOON Interactive

Moderator
Robert Montgomery, CEO - - Achilles Media Ltd.

Speaker
Dominique-Sebastien Forest, General Manager - Digital Media and e-Commerce - QMI
Raja Khanna, Co-CEO - - GlassBOX Television Inc.
Brad Murphy, VP Sales - - Revision3
Barbara Williams, Executive Vice President - Content - Canwest

Tuesday November 18th
10:20 - 10:50

Keynote
CiRCA Ballroom

In Partnership with:
comScore Inc.

Enjoy a morning coffee and network with your fellow delegates.

Partner Introductions:
Bryan Segal, Vice President - - Comscore Media Metrix

Tuesday November 18th
10:40 - 11:20

Master Class
CiRCA Skyy Lounge

In Partnership with:
CFC Media Lab

Successful products are rarely formed wholly by the ideas of a lone genius. More commonly they evolve through enlightened trial and error of successive iterative improvements, results of collaborative work. Paper prototyping is the most economical method that levels the playing field enabling all team members, regardless of their areas of expertise, to participate in the creative process. Paper prototyping benefits team communication, the specification of product functionality and requirements, the early discovery of inherent usability problems in design concepts and terminology, navigation, layout, interaction sequences, and support of corporate brand and reputation. In this workshop participants will experience the benefits of paper prototyping, first hand, by working on simple design problems and even testing their designs. And all that in only 40 minutes! Don’t believe it? Check it out?! • Harness the creative power of teamwork
• Stay true to audience based design practices and content
• Discover low cost, time efficient processes that will take your product to the next level

Partner Introductions:
Anthea Foyer, Training Programs Manager - Media Lab - Canadian Film Centre

Speaker
Ilona Posner, Usability Consultant - - CFC Media Lab

Tuesday November 18th
10:50 - 11:20

Keynote
CiRCA Ballroom

Today’s media surfing audiences are no longer the faithful and loving partners they once were! In order to engage citizens of the digital era it takes more than sweet talk. Find out where the Millennials, Generation X, Baby Boomers and Matures are spending their time online. This informative session will help you:

• Apply audience research data and trends analysis to your business strategy.
• Determine how to deliver content and product offerings that serve different demographics.
• Anticipate what media will be the most popular moving forward.
• Understand what advertising propositions are working and what content consumers are willing to pay for.

Speaker
Bryan Segal, Vice President - - Comscore Media Metrix

Tuesday November 18th
11:20 - 11:50

Session
CiRCA Ballroom

In Partnership with:
cbc.ca

We ask Jordan Hoffner, Head of Content Partnerships for YouTube, whether it’s possible for media companies to make money in online video. Can YouTube tackle the online video monetization question that has stumped so many media companies? Can online video help boost broadcast revenues? Get the latest audience statistics and understand how to effectively match brands to content and content to advertising. Discover the key to user engagement and learn:

•How consumers are engaging with online video and which types of content (premium or user-generated) are most popular.
•How to build the right partnerships with advertisers in order to successfully monetize online video content.
•What forms of advertisements (pre-roll, sponsored, etc.) are most accepted by consumers?
•How content producers and broadcasters can work with distributors in order to stop cannibalizing their content.

Partner Introductions:
Bob Kerr, Director, Business Development - Digital Programming and Business Development - CBC/Radio-Canada

Speaker
Jordan Hoffner, Director - Content Partnerships - YouTube

Tuesday November 18th
11:50 - 12:35

Session
CiRCA Ballroom

In Partnership with:
Playback

As the industry moves from mass media to mass personalization, how will your organization respond and distinguish your service from the competition? How much will consumers be willing to pay for content when 'free alternatives' exist in abundance? Compare the financial viability and potential for growth of subscription and pay per use services including cable VOD, online, adult entertainment and film. Find out:

•What content works best with different transactional services
•Marketing strategies that sell the benefits of "subscription and pay per use services" to customers
•How advanced advertising can improve the bottom line

Moderator
Michael Barry, New Media Consultant - - Mb Media

Speaker
David Purdy, Vice President - Television Products - Rogers Cable
Trevor Doerksen, CEO & Founder - Production - MoboVivo Inc.
Missy Suicide, Co-Founder - - SuicideGirls

Tuesday November 18th
11:50 - 12:35

Master Class
CiRCA Skyy Lounge

In Partnership with:
Canadian Television Fund

Hear from a selection of North America’s top cross platform content producers as they simplify the complexities of producing content that truly harnesses the digital medium. Through such Emmy Award winning hits as ABC’s Fallen, Lonelygirl15.com, and KateModern, understand how the next generation of storytellers are practicing their craft. Find out how to:

•Partner content with technology.
•Merge messaging, social networking and more into your content.
•Broker deals with advertisers, broadcasters and online publishers for on-site advertising and subscriptions.

Partner Introductions:
Betsy Chaly, Director - Communications - Canadian Television Fund

Moderator
Richard Kanee, Director, Business Development - Digital Media Group - CTV

Speaker
Patrick Crowe, President - - Xenophile Media
Greg Goodfried, President and COO - - EQAL, Inc.
Jason Chaney, Director, Emerging Platform Ventures - Content - Corus Entertainment

Tuesday November 18th
12:35 - 13:40

Lunch
CiRCA Ballroom

In Partnership with:
Rogers Digital Media

Partner Introductions:
Mike Sukmanowsky, Analytics and Insight Specialist - Media - Rogers Digital Media

Tuesday November 18th
13:40 - 14:40

Session
CiRCA Ballroom

In Partnership with:
Mobile Experience Innovation Centre

Canada's mobile content and services industry is finally awakening. Hear from players who have successfully developed and commercialized applications for the mobile phone. Don't just listen to their success stories, watch first hand as we showcase the latest and greatest applications in the space, and demonstrate why mobile is integral to any multi-platform campaign to boost business. Followed by an open Q & A where we'll ask:

• What are some of the key factors to take into account when developing applications for the mobile phone?
•How do you incorporate mobile into the wider business strategy and not as an 'add on'?
•How do you create applications that the user will engage with?
•How do you measure the results of your endeavors?

Partner Introductions:
Sara Diamond, President - - Ontario College of Art & Design

Moderator
David Silverberg, Managing Editor - Editorial - DigitalJournal.com

Speaker
Nader Elm, Senior Director, Strategy & Development - Rogers Digital Media - Rogers Media
Mark Thompson, Director, Mobile - - The Weather Network
Mark Ruddock, CEO - - Viigo
Trevor Madigan, Americas Manager, Entertainment & Communities - Software & Services GTM - NOKIA
Clyde Wagner, Founding Partner - - Sweet Caesar Inc.

Tuesday November 18th
14:40 - 15:10

Session
CiRCA Ballroom

In Partnership with:
eBay Canada

Do you have an online audience you can connect with businesses you trust? Affiliate marketing programs are free for online publishers. Retailers pay you a commission on sales or a cost-per-acquisition (CPA) generated. Learn what products are working, best practices, including how to monetize your community with integrity and adopt a model that ensures relatively easy revenue activity. Now that’s got to be worth something.

Speaker
Marina Mann, e-Marketing and e-Commerce Specialist - -

Tuesday November 18th
15:10 - 15:50

Networking Break
CiRCA

In Partnership with:
comScore Inc.

Partner Introductions:
Bryan Segal, Vice President - - Comscore Media Metrix

Tuesday November 18th
15:50 - 16:20

Keynote
CiRCA Ballroom

In Partnership with:
Ontario College of Art & Design

Join Alexandra Levy, Director of Google Branded Entertainment, as she discusses how branded entertainment is uniquely positioned to solve the challenges faced by content producers, digital marketers and users. A provocative session that will have you thinking about the power of sponsored content and the future of developing and distributing content online.

Partner Introductions:
Sara Diamond, President - - Ontario College of Art & Design

Speaker
Alexandra Levy, Director - Branded Entertainment - Google

Tuesday November 18th
16:20 - 16:35

Session
CiRCA Ballroom

Have your say. Debate and discuss key take outs from the day's proceedings, and join Mark Greenspan, Director, Digital Media, Achilles Media, as he outlines the top tips, advice and insights, that have been outlined by our speakers, on monetizing in the digital medium.

Speaker
Mark Greenspan, Director, Digital Media - - Achilles Media Ltd.

Tuesday November 18th
19:30 - 23:00

Reception
CiRCA Nightclub

In Partnership with:
Canadian New Media Awards

Join us as we honor this year’s winners and celebrate the accomplishments of individuals and companies in the Canadian new media industry. The evening is comprised of an evening awards ceremony and of course, the after party!

Wednesday November 19th
09:00 - 09:25

Registration
CiRCA Ballroom

Wednesday November 19th
09:25 - 09:30

Opening
CiRCA Ballroom

Introduced by
Mark Greenspan, Director, Digital Media - - Achilles Media Ltd.

Wednesday November 19th
09:30 - 10:00

Keynote
CiRCA Ballroom

Susan Bonds, President & CEO of the award-winning immersive entertainment agency, 42 Entertainment, talks about work on the company’s latest ARG (Alternative Reality Game) -- The Dark Knight. This game, developed for Warner Bros., played-out across off and on-line platforms and attracted fans from over 70 countries. Open up your imagination and better understand how to:

• Seamlessly integrate brands into your storytelling initiatives.
• Harness the digital media to engage customers in a way that no other medium can deliver.
• Forge the types of relationships and pitches needed to convince big brands to experiment in the digital media space.

Speaker
Susan Bonds, Chief Executive Officer - - 42 Entertainment

Wednesday November 19th
10:00 - 10:40

Master Class

In Partnership with:
Blake, Cassels & Graydon LLP

Join Sunny Handa, Partner, Blakes (Montreal) and Francis Chang, Partner, Blakes (Vancouver) as they offer insights on common legal and business issues arising in the areas of virtual reality, gaming and international digital media deals. What are some legal issues to be aware of for those operating in the gaming and virtual reality space? How should you be protecting and negotiating your content rights across digital platforms? What are some key issues to consider in negotiating and drafting contracts involving intellectual property and technology?

Speaker
Francis Chang, Partner - Corporate - Blake, Cassels & Graydon LLP
Sunny Handa, Partner - Intellectual Property - Blake, Cassels & Graydon LLP

Wednesday November 19th
10:00 - 10:45

Session
CiRCA Ballroom

How can you enhance your business and your brand by positioning yourself within a social community? Do brands have a place in social media networks? Is social media a cost effective and easy way to meaningfully connect with your audience or a complex labyrinth filled with potential risks and meant only for user communication and interaction? Join experts in the social media space as they share:

•The skills needed to grow and manage virtual communities -- now and in the future.
•The different techniques required to take your brand into social communities.
•Why the ‘community manager’ will be the role of the future.

Moderator
Eli Singer, Independent Consultant - Social media, Branding, Community Building -

Speaker
Dave Stevens, General Manager - - MySpace Canada
Will Pate, Community Manager/Evangelist - - VenCorps/ConceptShare
Nadia Nascimento, Product Strategist - - memelabs video contest platform
Diana Gallo, Interactive + Social Media Manager - - Cineplex Entertainment

Wednesday November 19th
10:45 - 11:15

Coffee Break
CiRCA

In Partnership with:
History Makers: International Summit of History and Current Affairs Producers

Partner Introductions:
Marie Natanson, Program Producer, History Makers 2008 - - Achilles Media

Wednesday November 19th
11:15 - 11:45

Session
CiRCA Ballroom

In Partnership with:
Canadian Innovation Exchange

Ever heard of the semantic web? Cloud computing? The Transmission Effect? Time to check out the most up up-to-date and exciting emerging trends. This is one session not to be missed. Don’t get left behind!

Speaker
Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab - - Interpublic Emerging Media Lab

Wednesday November 19th
11:45 - 12:45

Session
CiRCA Ballroom

In Partnership with:
Corus Entertainment

Find out ways to engage with consumers through a variety of platforms (online, in-game, social media and mobile). See examples of the best way to build and create an experience, an application, a communications strategy that consumers want, desire and will respond to. Hear first hand case studies on creating an award winning engagement initiative through online, gaming, mobile and social media.

• Match the brand to the right engagement initiative.
• Approach a deal, broker a deal and make money in the deal.
• Monetize: measure the ROI of engagement.

Partner Introductions:
Jason Chaney, Director, Emerging Platform Ventures - Content - Corus Entertainment

Moderator
Kate Hanley, President - - Digital Theory Media Consulting

Speaker
Warren Tomlin, Chief Creative Officer - - Fuel Industries
Brady Murphy, Managing Partner - - Vortex Mobile
David U.K., Managing Director, Worldwide - - Heavy.com
Pamela Ouellette, Brand Manager, Molson Canadian - Marketing - Molson Canada
Joe Casale, President and CEO - - Casale Media

Wednesday November 19th
12:45 - 13:45

Lunch
CiRCA

In Partnership with:
MySpace Canada

Join fellow delegates and mull over business scenarios along with your main.

Partner Introductions:
Dave Stevens, General Manager - - MySpace Canada

Wednesday November 19th
13:45 - 14:15

Keynote
CiRCA Ballroom

In Partnership with:
Canoe.ca

The 2008 Summer Olympics were the single biggest television event in history and exhaustively researched cross-media learnings are crossing the border to Canada. Nick Johnson, Vice President, Digital Media Sales for NBC Universal presents research findings from NBCU's cross-media audience and advertiser research and lessons learned from digital and analog usage during the Beijing games. Also gain insider knowledge on effective cross-platform marketing tactics, impact on brands, implications for advertisers.

Partner Introductions:
Dominique-Sebastien Forest, General Manager - Digital Media and e-Commerce - QMI

Speaker
Nick Johnson, Vice President - Digital Media Sales - NBC Universal

Wednesday November 19th
14:15 - 14:40

Session
CiRCA Ballroom

Find out how to make your advertising accountable. This instructive session will address what measurement sources are available to advertisers in the digital space. Share an analyst’s perspective on the future of measurement and the potential of engagement marketing. Delve into these critical questions: Can online advertising ever match the revenues from TV advertising? How can ad networks, e-mail engines and campaign management systems connect? Can data be used to drive a dynamic participatory storytelling process?

Speaker
David Beaton, Senior Partner & CEO - - Custometrics

Wednesday November 19th
14:40 - 15:10

Networking Break
CiRCA

In Partnership with:
Just Comedy

Partner Introductions:
Deborah Day, Producer & Consultant - - Achilles Media Ltd.

Wednesday November 19th
15:10 - 15:55

Session
CiRCA Ballroom

In Partnership with:
NOKIA

Mobile marketing evangelists offer their expertise and insight on how brands, broadcasters and content owners can build a direct relationship to consumers through the mobile phone. Find out how to drive business, secure supporting ad revenue, and align your company to winning mobile applications, campaigns and domains.

Partner Introductions:
Trevor Madigan, Americas Manager, Entertainment & Communities - Software & Services GTM - NOKIA

Moderator
Gary Schwartz, CEO - - Impact Mobile

Speaker
Michael Carter, President - - MyThum Interactive Inc.
Gary Yentin, Executive Consultant - - QuattroWireless
Stacey Grant-Thompson, VP Strategic Projects - Strategic Projects - Rogers Wireless
Mark Ferrier, Founding Partner - - TRAFFIKGroup

Wednesday November 19th
15:10 - 15:55

Master Class
CiRCA Skyy Lounge

In Partnership with:
Bell Broadcast and New Media Fund

Agencies are openly looking for content that will align with their brands and help create the ‘next big hit’. This means online content creators play an increasingly prominent role in advertising campaigns, helping create some of the webs most popular branded content. Join this session for an off-line, no hold barred, frank look at what happens when online content creators work with ad agencies. Find out how to:

•Connect the dots and create a valuable tool kit for the agency.
•Pitch to the right people.
•Make a winning pitch - 'wow them!'

Partner Introductions:
Andra Sheffer, Executive Director - - Bell Broadcast and New Media Fund

Moderator
Rita Carbone Fleury, Marketing & Business Development - - Bell Broadcast and New Media Fund

Speaker
Ryan Wolman, Creative Director - Creative - Henderson Bas
Andrew Cherwenka, VP - Biz Dev - Trapeze

Wednesday November 19th
15:55 - 16:40

Session
CiRCA Ballroom

In Partnership with:
Delvinia Interactive Inc.

Canada’s agency experts teach you how to make the most of digital media in your marketing mix. Understand how agencies are embracing digital media as an advertising platform, and which channels and campaigns yield the greatest results.

•Analyze the impact of new trends in digital media and what it means for the media buying community.
•Create a brand communications strategy with the next generation advertising of video, online games, social networks and virtual worlds.
•Understand how to create attractive services for advertisers and their audiences.

Partner Introductions:
Adam Froman, President - - Delvinia Interactive Inc.

Moderator
Tomer Strolight, President - - Torstar Digital

Speaker
Peter Vaz, VP Director - Digital Communications - M2 Universal
Maura Hanley, Managing Director - Interactive - MediaCom
Aleiza Alerta, Director, Digital Communications - Digital - Carat Digital
Caroline Moul, Digital Group Manager - PHDiQ - PHD Canada

Wednesday November 19th
16:40 - 16:55

Session
CiRCA Ballroom

Wednesday November 19th
17:00 - 18:30

Reception
CiRCA Ballroom

In Partnership with:
Casale Media

Meet and mingle with fellow delegates and speakers over refreshments.

Partner Introductions:
Victor Amorim, National Sales Manager - - Casale Media