Resources

Click on the links below to download some key content from nextMEDIA Events.

	Upsizing: Reinventing Yourself and Your Career for the New Digital Economy A one-day course that will help you make more money, taught by Shelly Palmer. How do you look online? Does your boss think you’re digital? Do your colleagues…your competitors? Learn how to make more money in the digital age. If you are thinking of starting your own business, working from home, becoming a consultant or just defending and keeping your job in this new, highly competitive, increasingly digital world, you should take this course. Click here for more information. Television Disrupted: The Transition from Network to Networked TV 2nd Edition by Shelly Palmer This is critical reading for Media, Entertainment and Telecommunications professionals looking for an overview of the new competitive landscape. Learn about broadband clouds, mobile video, video snacking, Time-shifted and on-demand viewing, file sharing, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more. Make informed business, career and investment choices with insights into the technologies, business rules and legal issues that are shaping the future. Click here for more information.
	Expanding Branded Entertainment Online Branded Entertainment is uniquely positioned to solve the challenges faced by content producers, digital marketers and users. Alexandra Levy, Director, Branded Entertainment – Google leads this provocative session that will have you thinking about the power of sponsored content and the future of developing and distributing content online. Click here to download the presentation.
	Audience Behaviour: Bring Back that Lovin‘ Feelin‘ Today‘s media surfing audiences are no longer the faithful and loving partners they once were! In order to engage citizens of the digital era it takes more than sweet talk. Bryan Segal, Vice President, Sales - comScore Inc. reveals where the Millennials, Generation X, Baby Boomers and Matures are spending their time and their money. Click here to download the presentation.
	Content Affiliate Marketing: A Powerful Way of Driving Traffic and Revenue Do you have an online audience you can connect with trusted businesses? Affiliate marketing programs are a cost-free initiative for online publishers to create revenue, where retailers pay you a commission on sales or cost-per-acquisition(CPA) generated. Marina Mann, e-Marketing and e-Commerce Specialist presents which products are working, best practices, how to monetize your community with integrity, and how to adopt a model that ensures relatively easy revenue activity. Click here to view the presentation.
	Analogue Dollars vs. Digital Pennies Find our how to make your advertising accountable. David Beaton, Senior Partner & CEO of Custometrics leads this instructive session that addresses what measurement sources are available to advertisers in the digital space. Share an analysts’ perspective on the future of measurement and revenues from TV advertising? How can ad networks e-mail engines and campaign management systems connect? Can data be used to drive a dynamic participatory storytelling process! Click here to download the presentation.
	Where to Look Next? Trends for 2009 Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind! Click here to download the presentation.

TELUS’s Vision for the Digital Media Future

TELUS drove home the idea of how to build a successful Canadian new media industry with a list of 10 recommendations that included “no content regulation of the Internet”, part of a formal white paper entitled ‘A Friendly Future for New Media’. Copies of the full document can be downloaded here, and the executive summary can be downloaded here.

Bell Broadcast and New Media Fund

A showcase of interactive content created for television and digital platforms by award-winning producers. Browse for the best. Link to innovation. Find robust entertainment experiences online and on target. Available to license and to buy. http://www.ipf.ca/Bell/English/BellFund.html

Telefilm‘s Interactive Media Industry Forum 3.0

Through working with the Department of Canadian Heritage, as well as Canadian small- to medium-sized enterprises (SMEs) in the gaming, Web, wireless and convergence fields, Telefilm Canada has gathered market intelligence on the digital media industry as part of Interactive Media Industry Forum 3.0.

http://www.telefilm.gc.ca/03/Interactive_Media_Industry_Forum.asp

CRTC makes public two documents on new media - September 9, 2008

The Canadian Radio-television and Telecommunications Commission (CRTC) today made public the two following documents: an independent report prepared by Eli Noam and a summary of an online consultation on the new media industry.

TV or Not TV: Three Screens, One Regulation? - http://www.crtc.gc.ca/eng/media/noam2008.htm
CRTC New Media Broadcasting eConsultation Report - http://www.crtc.gc.ca/eng/media/nmbcr.htm

OMDC supported research/studies

Canada Online! The Internet, Media and Emerging Technologies: Uses, Attitudes, Trends and International Comparisons 2007
Economic Profile of the Ontario Computer Animation and Visual Effects Industry
Ontario 2012: Stimulating Growth in Ontario‘s Game Industry
An Overview of the Financial Impact of the Canadian Music Industry

http://www.omdc.on.ca/site11.aspx

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