nextMEDIA MDM 2008 Schedule

Tuesday | Wednesday |

Tuesday, November 18
08:25 - 09:00
Registration Desk Opens
 
08:30 - 09:00
The Breakfast Club: Deals And Donuts
Kick start your day with a light breakfast while getting to know ...

09:00 - 09:05
Introducing A "Two-Day Monetization Medical"
Robert Montgomery, CEO, Achilles Media, and Mark Greenspan, Director, Digital Media, Achilles ...

09:05 - 09:35
Economic Meltdown? Will ‘Free’ Save the Future?
Join Shelly Palmer, Managing Director, Advanced Media Ventures Group, award-winning inventor, technologist, ...

09:35 - 10:20
Re-Engineering The Broadcast Business
Multiple platforms of distribution, changing audience habits and new production techniques are ...

10:20 - 10:50
Networking Coffee Break
Enjoy a morning coffee and network with your fellow delegates. ...

10:40 - 11:20
Interactive Workshop - Paper Prototyping: Innovation at Your Fingertips
Successful products are rarely formed wholly by the ideas of a lone ...

10:50 - 11:20
Audience Behaviour: Bring Back That Lovin' Feelin'
Today’s media surfing audiences are no longer the faithful and loving partners ...

11:20 - 11:50
How To Make Money In Online Video
We ask Jordan Hoffner, Head of Content Partnerships for YouTube, whether it’s ...

11:50 - 12:35
Making Money from Pay per Use Content Services
As the industry moves from mass media to mass personalization, how will ...

11:50 - 12:35
Producers Workshop: Next Generation Storytellers
Hear from a selection of North America’s top cross platform content producers ...

12:35 - 13:40
Lunch & Networking Break
 
13:40 - 14:40
Mobile Applications Showcase
Canada's mobile content and services industry is finally awakening. Hear from players ...

14:40 - 15:10
Affiliate Marketing: A Powerful Way of Driving Traffic And Revenue
Do you have an online audience you can connect with businesses you ...

15:10 - 15:50
Networking Coffee Break
 
15:50 - 16:20
Expanding Branded Entertainment Online
Join Alexandra Levy, Director of Google Branded Entertainment, as she discusses how ...

16:20 - 16:35
Industry Talk Back
Have your say. Debate and discuss key take outs from the day's ...

19:30 - 23:00
Opening of the 2008 Canadian New Media Awards (n.b Tickets must be purchased seperately)
Join us as we honor this year’s winners and celebrate the accomplishments ...


Wednesday, November 19
09:00 - 09:25
Morning Registration Opens
 
09:25 - 09:30
Opening and Day One Recap
 
09:30 - 10:00
Immersive Branded Entertainment
Susan Bonds, President & CEO of the award-winning immersive entertainment agency, 42 ...

10:00 - 10:40
Producers Workshop: Digital Deals, Your Digital Rights
Join Sunny Handa, Partner, Blakes (Montreal) and Francis Chang, Partner, Blakes (Vancouver) ...

10:00 - 10:45
Rock ‘n Roll In the Social Media Revolution
How can you enhance your business and your brand by positioning yourself ...

10:45 - 11:15
Networking Coffee Break
 
11:15 - 11:45
Where to Look Next? Trends for 2009
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Time ...

11:45 - 12:45
The Economy of Engagement
Find out ways to engage with consumers through a variety of platforms ...

12:45 - 13:45
Networking Lunch: Where Birds Of A Feather Are Seated Together
Join fellow delegates and mull over business scenarios along with your main. ...

13:45 - 14:15
17 Digital Days: Cross-Media Consumption Learnings from Beijing
The 2008 Summer Olympics were the single biggest television event in history ...

14:15 - 14:40
Analogue Dollars Vs. Digital Pennies
Find out how to make your advertising accountable. This instructive session will ...

14:40 - 15:10
Networking Coffee Break
 
15:10 - 15:55
Mobile Persuasion: How to Market Using the Mobile
Mobile marketing evangelists offer their expertise and insight on how brands, broadcasters ...

15:10 - 15:55
Producers Workshop: The Skinny on Working with Advertising Agencies
Agencies are openly looking for content that will align with their brands ...

15:55 - 16:40
Media Planning and Media Buying: In The Digital Domain
Canada’s agency experts teach you how to make the most of digital ...

16:40 - 16:55
nextMEDIA: Closing Remarks
 
17:00 - 18:30
nextMEDIA Drinks Reception
Meet and mingle with fellow delegates and speakers over refreshments. ...