The country’s most prestigious national new media awards, The Canadian New Media Awards (CNMA), today announced its partnership with nextMEDIA’s -Monetizing Digital Media Conference (MDM). This merger provides an incredible opportunity for businesses across Canada to profile themselves while engaging in national and international business development. The CNMA and MDM conference will remain distinct events but will be combined over a two day time period in October, 2008. The resulting world class event awards show and conference will bring together the best and brightest new media talent that Canada and the world have to offer and celebrate them in a unique and innovative way.

For the full press release in English, click here.
For the full press release in French, click here.

nextMEDIA - Monetizing Digital Media conference was the place to be for anyone interested in rubbing shoulders with the who’s who of the digital media industry.

Coverage of the event includes:

Video interviews and video clips of key presentations
See what bloggers and various media outlets had to say about the event

Also, we are please to announce The Canadian Innovation Exchange ! Coming to Toronto April 29 - 30, 2008, For more info visit www.canadianinnovationexchange.com.

Don’t miss our follow-up event: nextMEDIA - The Future of Digital Content schedule for June 6th - 8th in Banff, Alberta. Register Now.

5 WAYS TO MONETIZE DIGITAL MEDIA:-

A Guide to Making the Most of nextMEDIA - Monetizing Digital Media

We’ve put together a guide to the best sessions at nextMEDIA - Monetizing Digital Media. Follow these five steps, attend the sessions, and come away with the tools to develop profitable digital strategies for your organization.

1. UNDERSTAND THE DIGITAL MEDIA LANDSCAPE
- Trends and Tools for Monetizing Digital Media
- Adapting to Digital Threats & Opportunities
- New Media Evolution: A CRTC Town Hall Meeting
- When Creative Meets Digital and Brand Meets Content

2. ATTRACT “EYEBALLS” TO YOUR DIGITAL MEDIA PROJECT
- Canada’s Digital Advertising Market Opportunities
- Monetizing a Mainstream Audience
- Monetizing a Niche Audience
- Emerging Digital Marketing Platforms
- Guerrilla Marketing Tactics for Online Publishers
- Advancing Canadian Content Online
- Online Marketing and Distribution through YouTube

3. BRING ADVERTISERS INTO THE EQUATION
- Audience Engagement through the Digital Media Space
- Branded Entertainment
- Engaging your Audience through Interactive Content
- Producing Original Multiplatform Content
- Creating Communities of Interest

4. ASSESS THE VALUE OF YOUR DIGITAL MEDIA INITIATIVE
- How Much is your Content Worth?
- Monetizing Online & Mobile Media
- Measuring Success in the Digital Space

5. KEEP YOUR EYE ON WHAT’S NEXT
- 411 on the International Mobile Landscape
- Mobile Social Activity & Location Based Media

Register now.

Pierre Karl Péladeau, President & CEO of Quebecor Inc. will discuss content strategy and the launch of the new Canoe.TV in a presentation at nextMEDIA – Monetizing Digital Media, a two-day conference that brings together key decision makers from advertising, broadcasting, publishing and new media.

“Canoe.ca has quickly become a leader in video content production and distribution,” says Mark Greenspan, Director of Digital Media, Achilles Media Ltd. “We are very pleased to have M. Péladeau with us to outline his strategy.”

Earlier this year, Canoe.ca launched a new video section, which gives users access to content from Sun Media newspapers, along with content from CP-AP, WatchMojo, Jokeroo.com, Source Media, Just for Laughs, Moment Factory, IBC (Reuters, BBC, FOX News), Travel Shop TV, SUN TV and more. The company has since confirmed content deals with a number of independent producers, quickly becoming the Canadian leader in this area by offering more videos than any other other Website in Canada.

The Canoe Network attracts more than 7.8 million unique visitors per month in Canada (comScore Media Metrix, March 2007), including more than 4.1 million in Quebec. The Canoe Network includes: Canoe.ca, Cnews, Slam!, Jam! and Lifewise, the Sun Media newspaper sites, jobboom.com, micasa.ca, autonet.ca, reseaucontact.com, espacecanoe.ca, and classified ads classifiedextra.ca and canoeklix.ca. Canoe.ca is part of The Canoe Network, a subsidiary of Quebecor Media, one of the largest media companies in North America.

“Advancing Canadian Content Online” is presented in partnership with inDEF Media Inc.

Péladeau will also participate in a CRTC town hall meeting later on Wednesday, November 28, along with industry experts Michael Hennessy (Telus), and McLean Mashingaidze-Greaves (Nimble).

Adapting to Digital Threats and Opportunities at nextMEDIA - Monetizing Digital Media

Globe and Mail columnist Mathew Ingram moderates a dynamic panel that looks at the threats and opportunities coming out of the digital media space and examines the divergent strategies being adopted by Canadian and US broadcasters in response to a changing business environment, part of nextMEDIA - Monetizing Digital Media, a two-day conference that brings together key decision makers from advertising, broadcasting, publishing and new media. Ingram will be joined on stage by Leonard Brody, CEO of Vancouver-based Now Public, Jonathan Dube, Director of Digital Programming for CBC News, and Mark Lukasiewicz, Vice President, NBC News, Digital Media at NBC Universal.

“While media companies south of the border have declared a ‘Digital Marshall Plan’ that will deliver content across a number of new channels, their Canadian counterparts seem to be moving in the opposite direction,” say Mark Greenspan, Director of Digital Media at Achilles Media Ltd. “This panel will help sort through the issues that are affecting some of these current business decisions.”

Alliance Atlantis, CanWest, Corus, CHUM TV and CTV recently let go of a number of senior digital media executives, prompting concern that Canadian broadcasters will lose their foothold in the digital space.

All three executives involved in the nextMEDIA panel have experience working on both sides of the border. Following this session, will be a town hall meeting, part of Phase Two of the Canadian Radio-Television and Telecommunications Commission’s (CRTC’s) New Media Project Initiative.