Resources
Resources
Click on the links below to download some key content from nextMEDIA Events.
Content Affiliate Marketing: A Powerful Way of Driving Traffic and Revenue
Do you have an online audience you can connect with trusted businesses? Affiliate marketing programs are a cost-free initiative for online publishers to create revenue, where retailers pay you a commission on sales or cost-per-acquisition(CPA) generated. Marina Mann, e-Marketing and e-Commerce Specialist presents which products are working, best practices, how to monetize your community with integrity, and how to adopt a model that ensures relatively easy revenue activity. Click here to download the presentation.
Analogue Dollars vs. Digital Pennies
Find our how to make your advertising accountable. David Beaton, Senior Partner & CEO of Custometrics leads this instructive session that addresses what measurement sources are available to advertisers in the digital space. Share an analysts’ perspective on the future of measurement and revenues from TV advertising? How can ad networks e-mail engines and campaign management systems connect? Can data be used to drive a dynamic participatory storytelling process! Click here to download the presentation.
Where to Look Next? Trends for 2009
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind! Click here to download the presentation.
How Much is Your Content Worth?
Digital technology provides marketers, content creators, and consumers with unlimited ways to connect, interact and transact. But how do you quantify the impact and value of your digital media venture? Learn about the latest and best approaches in the area of media measurement from David Beaton, Senior Partner at Custometrics. Find out how to best match your content to consumer needs, and turn digital media properties into opportunities to learn more about your audience. Click here to download the presentation.
Sizing Up the Mobile Entertainment Industry
This fact-packed presentation from Will Hodgman, President & CEO of M:Metrics, shows you what’s working and what’s not in the mobile entertainment industry. Does your business need to understand the current benchmarks to success in mobile content and services? What kind of mobile deals can be done from a content, distributor and carrier perspective? Click here to download the presentation.
TELUS’s Vision for the Digital Media Future
TELUS drove home the idea of how to build a successful Canadian new media industry with a list of 10 recommendations that included “no content regulation of the Internet”, part of a formal white paper entitled ‘A Friendly Future for New Media’. Copies of the full document can be downloaded here, and the executive summary can be downloaded here.
Bell Broadcast and New Media Fund
A showcase of interactive content created for television and digital platforms by award-winning producers. Browse for the best. Link to innovation. Find robust entertainment experiences online and on target. Available to license and to buy. http://www.ipf.ca/Bell/English/BellFund.html
Telefilm‘s Interactive Media Industry Forum 3.0
Through working with the Department of Canadian Heritage, as well as Canadian small- to medium-sized enterprises (SMEs) in the gaming, Web, wireless and convergence fields, Telefilm Canada has gathered market intelligence on the digital media industry as part of Interactive Media Industry Forum 3.0.
http://www.telefilm.gc.ca/03/Interactive_Media_Industry_Forum.asp
CRTC makes public two documents on new media - September 9, 2008
The Canadian Radio-television and Telecommunications Commission (CRTC) today made public the two following documents: an independent report prepared by Eli Noam and a summary of an online consultation on the new media industry.
TV or Not TV: Three Screens, One Regulation? - http://www.crtc.gc.ca/eng/media/noam2008.htm
CRTC New Media Broadcasting eConsultation Report - http://www.crtc.gc.ca/eng/media/nmbcr.htm
OMDC supported research/studies
Canada Online! The Internet, Media and Emerging Technologies: Uses, Attitudes, Trends and International Comparisons 2007
Economic Profile of the Ontario Computer Animation and Visual Effects Industry
Ontario 2012: Stimulating Growth in Ontario‘s Game Industry
An Overview of the Financial Impact of the Canadian Music Industry
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