Press Releases
Mining Cross-Media Gold From Olympics Data
Nick Johnson, VP, Digital Media Sales at NBC Universal
Added to nextMEDIA - Monetizing Digital Media Line-Up
Event Early Bird Rate Ends October 19th
Toronto, ON [October 16, 2008] -- Nick Johnson, Vice President of Digital Media Sales at NBC Universal has been added to the speaker line-up for nextMEDIA - Monetizing Digital Media. Mr. Johnson, who has helped drive the dramatic growth of the broadcaster's core digital advertising business, will draw on research conducted during the 2008 Summer Olympic Games to present an informative session focused on cross-media usage patterns and the implications of those findings for brands and advertisers.
The 2008 Summer Olympics were the single biggest television event in history with 4.7 billion viewers -- or 70% of the world's population -- tuning in (Nielsen Media Research). As the American broadcaster NBC Universal was at the heart of it all, delivering coverage across a number of platforms including TV, Internet and mobile. This perfect storm of big programming and big numbers, provided an ideal opportunity for NBCU, who used the games to study cross-media usage patterns among audiences. The implications of those studies will be among the findings presented.
Mr. Johnson (full bio below) delivers the Day 2 keynote on Wednesday, November 19 at 2 PM.
The urban equivalent of the popular nextMEDIA - Future of Digital Media conference, held annually in Banff, Alberta, nextMEDIA - Monetizing Digital Media features a full program of keynote speakers, in-depth case studies and topic-driven panels focused on the new economy of reputation, attention and customer engagement. This is the second year for the event, which is produced by Toronto-based Achilles Media Ltd.
Confirmed speakers include: Susan Bonds, 42 Entertainment, James Cooper, Another Anomaly, Patrick Crowe, Xenophile Media, Trevor Doerksen, MoboVivo Inc., Greg Goodfried, EQAL, Jordan Hoffner, YouTube, Alexandra Levy, Google Branded Entertainment, Rachel Masters, NING.com and Missy Suicide, TheSuicideGirls, among others. Day 1 keynote will be delivered by Shelly Palmer, award-winning inventor, technologist, TV producer and host of MediaBytes with Shelly Palmer.
Early bird rates for nextMEDIA - Monetizing Digital Media are in effect now through October 19, 2008. Go to http://www.nextmediaevents.com for information or to register.
Nick Johnson, VP Digital Media Sales, NBC Universal - Bio
Nick Johnson was named Vice President, Digital Media Sales for NBC Universal in February 2007. In addition to leading and coordinating sales and marketing strategies across all of the company's digital properties, he oversees the national sales force for NBC Universal Digital Media. During his tenure, Nick has driven dramatic growth in NBC Universal's core digital advertising business. He has also overseen the emergence of NBC Universal as a pre-eminent digital video advertising platform with such innovations as the “branded canvas” that deliver unprecedented engagement with advertisers.
Nick is a digital pioneer having spent the last 12 years focused on the digital space in a variety of sales leadership roles at places like Reuters, Revenue Science and CNNSI.com. Prior to joining the digital revolution, Nick spent 7 years on the agency side of the business in New York and Tokyo.
nextMEDIA: Monetizing Digital Media - Dates, Times and Location:
Tuesday, November 18 - Wednesday, November 19, 2008, 9:00 AM - 5 PM
CiRCA, 126 John Street, Toronto, ON, Canada
About Achilles Media:
Achilles Media is an international events management company serving the broadcast, new media and innovation sectors. Achilles Media Ltd. events include: The Banff World Television Festival, The Canadian Innovation Exchange (CIX), History Makers - International Summit of History & Current Affairs Producers, Just Comedy - The Business of Funny, and nextMEDIA Events. Bringing content, people and technology together for a better and more prosperous future. For information, visit http://www.achillesmedia.com.
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