The Dollars and Sense of Digital Media
While media owners and distributors are looking to leverage the digital media space to monetize their assets, brands and advertisers are looking to engage their customers in more meaningful ways.
Returning to Toronto at CiRCA on November 18 & 19, 2008 this unique digital media event addresses the needs of both media owners and advertisers by demystifying the process around making money from digital media while presenting the most effective ways to create and measure audience engagement.
The Art of Making Money in Digital Media
nextMEDIA – Monetizing Digital Media will interrogate the new economy of reputation, attention and audience engagement, while examining the proven revenue sources for digital media.
Tapping Proven Revenue Sources
• Online Advertising (Display, Video, Search, Classifieds/Directories, e-mail)
• Sponsorship and Branded Entertainment (In-Game & Experiential)
• Product Purchasing (Merchandising, Affiliate Programs, Events)
• Subscription Fees (Pay-Per-View, Software as a Service)
• Licensing (Distribution Rights, User Information)
• Cross Media Production (Video Streaming, Video On Demand, Mobile)
• Mobile Advertising (WAP, Off Carrier, Banner)
Engaging With Your Audiences
• Understand the consumer of the future
• Measure audience engagement across multiple media
• Harness social media and emerging technologies
• Evolve the agency model
nextMEDIA: Exciting Presenters
Presenter: James Cooper – The Business of Creativity
Learn about the business of creativity from James Cooper, Creative Director at Another Anomaly, a new model agency that blurs the borders between providing traditional marketing services and working as a business development partner. Eschewing the traditional client/agency relationship, Anomaly works to develop intellectual property for both itself and for its clients.
Visit Creativity to hear James discuss his recent move from London to New York, and his thoughts on where Another Anomaly is headed.
Presenter: Rachel Masters – The Viral Expansion Loop
Rachel Masters, VP of Strategic Relationship for NING.com, the online platform that allows users to create their own custom social networks, presents an informative case study on NING and its amazing growth—from 60,000 ‘NING nets‘ in June 2007 to over 330,000 today.
Fast Company Magazine puts NING at the forefront of a new business model know as the "viral expansion loop". Hear her speak on the role of Community Managers; Is it the job of the future?
nextMEDIA: Winning Ideas, Winning Companies
This year, the 2008 Canadian New Media Awards will be integrated into the nextMEDIA conference with finalists in 14 categories honoured at an evening gala on November 18, 2008. Conference attendees will have the opportunity to attend the gala and meet the winners.
nextMEDIA: A New and Bigger Venue
This year‘s edition of nextMEDIA – Montetizing Digital Media takes place at CiRCA, the one-of-a-kind entertainment venue and nightclub created by New York City nightlife luminary Peter Gatien. Located in the heart of Toronto’s Entertainment District, this four-story, 55,000 square foot state-of-the-art venue is an arts, music, entertainment, and fashion event-space unlike anything else in the world.
nextMEDIA: Seeing is Believing
Watch the video coverage from last year’s conference and learn how to meet the monetization challenge head-on.
