Speakers

[ Also see Banff 2010 Speakers ]
David Dougherty
VP Strategic Innovation
Trapeze

Widely recognized for his ability to provide strategic leadership, David is often called on to generate unique insights into consumer behaviour and emerging digital technologies and to identify innovative marketing opportunities for Trapeze’s prestigious list of clients, including: Microsoft, Kraft, WIND Mobile, Canadian Tire, Mitsubishi Motors, Disney, CBS Television, RBK Hockey, Doctors Without Borders. One of the webs most highly sought after systems thinkers, David is responsible for conceptualizing, planning and developing new media strategies across a number of disciplines, including: Social Media Marketing, Search Engine Marketing, Online Advertising, Digital PR, eCRM and Loyalty Programs, Mobile Marketing and Digital Signage. Throughout his career David has developed Award winning programs for multiple Fortune 1000 companies. David is also key to the day-to-day function of Trapeze Labs, a technology think tank charged with the development of platform breakthroughs that help the organization and their clients remain cutting edge. With a graduate degree in Marketing and post-graduate in Internet Business Technology, advanced designations in SEM, Web Programming, Web Site Usability and Web Analytics, David is one of the agency world's most knowledgeable new media strategists. David sits on the Emerging Platforms Council for the IAB and is a certified Google Advertising and Analytics consultant.

n