The Banff World Television Festival and nextMEDIA Banff are proud to announce Andrew Whitaker, EVP International, World Wrestling Entertainment as a headline speaker for 2010.  World Wrestling Entertainment is an entertainment franchise that ranges from live events to videogames, merchandising, websites, television shows, pay-per-view, print publications and more. It's a living, breathing example of the potential of an entertainment brand that takes its content to multiple consumer touch points, maximizing entertainment and profits. 

 

Whitaker’s keynote will recognize World Wrestling Entertainment’s global entertainment brand, succeeding in both the production and distribution of content that connects with consumers beyond the core wrestling audience. With more than 20 years experience shaping the brand, Whitaker will share the insights and lessons learned while determining strategic direction for WWE internationally.